Klaviyo vs Litmus: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Litmus. See all plans, features, and costs at a glance.
Bottom line: Klaviyo starts at Custom pricing and Litmus starts at Custom pricing. Compare all 14 pricing tiers side by side.
Last updated: March 16, 2026
Klaviyo vs Litmus: Quick Pricing Facts
| Feature | Klaviyo | Litmus |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 5 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | per-seat |
| Annual Discount | N/A | N/A |
Klaviyo and Litmus are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 14 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started. Klaviyo uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try it free |  Litmus Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Deliverability upgrade Custom pricing Includes
|
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Sender Certification upgrade Custom pricing Includes
|
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Competitive Intel upgrade Custom pricing Includes
|
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | Email Guardian upgrade Custom pricing Includes
|
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | Litmus Enterprise Custom pricing Includes
|
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | — |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | — |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | — |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | — |
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Klaviyo
Klaviyo offers a free plan, offers 9 tiers vs 5.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Klaviyo
Try Klaviyo freeWhich Should You Choose?
Choose Klaviyo if:
- •You need a free plan with core features—Klaviyo offers no-cost access with no credit card required
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Choose Litmus if:
- •You want more features built-in—Litmus offers 30 additional features across its plans
- •Your team needs custom enterprise pricing—Litmus offers negotiated terms for large deployments
- •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)
Klaviyo offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives Klaviyo a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Klaviyo's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. Klaviyo's 9 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Klaviyo is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Klaviyo vs Litmus
How many pricing plans does Klaviyo have vs Litmus?
Does Klaviyo or Litmus offer a free plan?
Does Klaviyo or Litmus offer custom enterprise pricing?
What pricing models do Klaviyo and Litmus use?
How do Klaviyo and Litmus compare for Email Marketing?
Sources
- Klaviyo Official Pricing— Vendor pricing page
- Litmus Official Pricing— Vendor pricing page
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