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Email Marketing

Klaviyo vs Litmus: Pricing Comparison 2026

Name: Litmus
Brand: Litmus

Side-by-side pricing comparison of Klaviyo and Litmus. See all plans, features, and costs at a glance.

Bottom line: Klaviyo starts at Custom pricing and Litmus starts at Custom pricing. Compare all 14 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin

Updated July 2, 2026

Try Klaviyo freeTry Litmus freeUpdated this monthUpdated this month

Best Value

Klaviyo - Klaviyo offers a free plan, offers 9 tiers vs 5.

Klaviyo vs Litmus: Quick Pricing Facts

Feature	Klaviyo	Litmus
Starting Price	Custom pricing	Custom pricing
Number of Plans	9	5
Free Tier	Yes	No
Pricing Model	usage-based	per-seat
Annual Discount	N/A	N/A

Klaviyo and Litmus are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 14 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.

Klaviyo stands out with a free plan for getting started. Klaviyo uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans	Klaviyo Try free	Litmus Try free
Tier 1	Is Klaviyo's free plan really free? $0/monthCheapest Start with Is Klaviyo's free plan really free?	Deliverability upgrade Custom pricing Includes Inbox placement insights by mailbox provider 24/7 reputation and deliverability monitoring Deep engagement analytics filtered by platform, location, and mailbox provider Easy tracking of SPF, DKIM, and DMARC results Customizable alerts to react to reputation problems before they impact performance Configurable dashboards to view deliverability and engagement data in one spot Includes access to Everest Start with Deliverability upgrade
Tier 2	How long can I stay on the free plan? $0/monthCheapest Start with How long can I stay on the free plan?	Sender Certification upgrade Custom pricing Includes 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team Placement on a trusted allow-list for improved inbox placement and fewer filtering issues Built-in threat protection for high-risk sends and mandated mailing Exclusive data feeds from mailbox providers and security companies Daily and monthly performance reporting delivered to your inbox Start with Sender Certification upgrade
Tier 3	Who is the Klaviyo free plan best for? $0/monthCheapest Start with Who is the Klaviyo free plan best for?	Competitive Intel upgrade Custom pricing Includes See when competitors show up in the inbox with visibility into their send volume and frequency Optimize subject lines with confidence by understanding what competitors are using Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape Get insights into the email practices of best-in-class senders Start with Competitive Intel upgrade
Tier 4	Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest Start with Can I use Klaviyo free plan for both email and SMS marketing?	Email Guardian upgrade Custom pricing Includes Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation 24/7 monitoring for automated sends and frequently used email templates Peace of mind knowing your most important emails are constantly protected and ready to drive revenue Start with Email Guardian upgrade
Tier 5	What integrations are available on the free plan? $0/monthCheapest Start with What integrations are available on the free plan?	Litmus Enterprise Custom pricing Includes Unlimited seats and usage! Automated QA checks and previews on 100+ email clients and devices Easy-to-use email builder–with or without code Personalization templates for custom images, countdown timers, and more Customizable email testing profiles Code editor integrations to test where you build All-in-one collaboration and review hub More Personalize features like custom scratch-offs and rule-based images Enterprise-level ESP integrations Advanced security settings and user permissions Unique email analytics and insights you won’t find in your ESP alone Start with Litmus Enterprise
Tier 6	What happens when I exceed the free plan limits? $0/monthCheapest Start with What happens when I exceed the free plan limits?	-
Tier 7	Does the free plan include customer support? $0/monthCheapest Start with Does the free plan include customer support?	-
Tier 8	Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest Start with Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?	-
Tier 9	How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest Start with How do I upgrade from Klaviyo free to a paid plan?	-

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Klaviyo

Email and SMS marketing automation for ecommerce brands

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Litmus

Email testing, analytics, and collaboration for email teams

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Frequently Asked Questions: Klaviyo vs Litmus

How many pricing plans does Klaviyo have vs Litmus?

Klaviyo offers 9 pricing plans, while Litmus offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.

Does Klaviyo or Litmus offer a free plan?

Klaviyo offers a free plan, while Litmus does not. If budget is a concern, Klaviyo lets you get started at no cost.

Does Klaviyo or Litmus offer custom enterprise pricing?

Litmus offers a custom-priced enterprise tier for larger teams. Klaviyo lists all its pricing publicly.

What pricing models do Klaviyo and Litmus use?

Klaviyo uses a usage-based pricing model, while Litmus uses per-seat pricing. The right model depends on your team size and usage patterns.

How do Klaviyo and Litmus compare for Email Marketing?

Both Klaviyo and Litmus are Email Marketing tools. Klaviyo offers 9 plans starting at Custom pricing, while Litmus offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

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Sources

Klaviyo Official Pricing- Vendor pricing page
Litmus Official Pricing- Vendor pricing page

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Klaviyo vs Litmus: Pricing Comparison 2026

Klaviyo vs Litmus: Quick Pricing Facts

Klaviyo

Litmus

Frequently Asked Questions: Klaviyo vs Litmus

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