Klaviyo vs MailerLite: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and MailerLite. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and MailerLite offer free plans. Klaviyo has 9 pricing tiers while MailerLite has 3.
Last updated: March 16, 2026
Klaviyo vs MailerLite: Quick Pricing Facts
| Feature | Klaviyo | MailerLite |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and MailerLite are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 36 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try it free |  MailerLite Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | AdvancedPopular Custom pricing Includes
|
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Growing Business Custom pricing Includes
|
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Free $0/monthCheapest Includes
|
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | — |
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | — |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | — |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | — |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | — |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | — |
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What Reviewers Say
Which Should You Choose?
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Choose MailerLite if:
- •You prefer MailerLite's free tier features—12,000 monthly emails, 1 user seat
- •You want more features built-in—MailerLite offers 36 additional features across its plans
- •Your team needs custom enterprise pricing—MailerLite offers negotiated terms for large deployments
Both Klaviyo and MailerLite offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Klaviyo includes multiple features, while MailerLite includes 13 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Klaviyo vs MailerLite
How many pricing plans does Klaviyo have vs MailerLite?
Does Klaviyo or MailerLite offer a free plan?
What is the most popular MailerLite plan?
Does Klaviyo or MailerLite offer custom enterprise pricing?
How do Klaviyo and MailerLite compare for Email Marketing?
Sources
- Klaviyo Official Pricing— Vendor pricing page
- MailerLite Official Pricing— Vendor pricing page
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