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Email Marketing

Klaviyo vs SendPulse: Pricing Comparison 2026

Side-by-side pricing comparison of Klaviyo and SendPulse. See all plans, features, and costs at a glance.

Bottom line: Klaviyo starts at Custom pricing and SendPulse starts at Custom pricing. Compare all 13 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Klaviyo vs SendPulse: Quick Pricing Facts

FeatureKlaviyoSendPulse
Starting PriceCustom pricingCustom pricing
Number of Plans94
Free TierYesNo
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Klaviyo and SendPulse are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 13 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.

Klaviyo stands out with a free plan for getting started. Klaviyo uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
SendPulse
SendPulse
Try it free
Tier 1
Is Klaviyo's free plan really free?
$0/monthCheapest
Start with Is Klaviyo's free plan really free?
EMAIL
Custom pricing
Start with EMAIL
Tier 2
How long can I stay on the free plan?
$0/monthCheapest
Start with How long can I stay on the free plan?
CHATBOTS
Custom pricing
Start with CHATBOTS
Tier 3
Who is the Klaviyo free plan best for?
$0/monthCheapest
Start with Who is the Klaviyo free plan best for?
SERVICES
Custom pricing
Start with SERVICES
Tier 4
Can I use Klaviyo free plan for both email and SMS marketing?
$0/monthCheapest
Start with Can I use Klaviyo free plan for both email and SMS marketing?
RESOURCES
Custom pricing
Start with RESOURCES
Tier 5
What integrations are available on the free plan?
$0/monthCheapest
Start with What integrations are available on the free plan?
Tier 6
What happens when I exceed the free plan limits?
$0/monthCheapest
Start with What happens when I exceed the free plan limits?
Tier 7
Does the free plan include customer support?
$0/monthCheapest
Start with Does the free plan include customer support?
Tier 8
Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
$0/monthCheapest
Start with Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
Tier 9
How do I upgrade from Klaviyo free to a paid plan?
$0/monthCheapest
Start with How do I upgrade from Klaviyo free to a paid plan?

Swipe to compare plans →

Klaviyo

Email and SMS marketing automation for ecommerce brands

View all Klaviyo plans

SendPulse

Multi-channel marketing with email, SMS, and chatbots

View all SendPulse plans
Our Pick

Klaviyo

Klaviyo offers a free plan, offers 9 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Klaviyo

Try Klaviyo free

Which Should You Choose?

Choose Klaviyo if:

  • You need a free plan with core features—Klaviyo offers no-cost access with no credit card required
  • You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)

Choose SendPulse if:

  • Your team needs custom enterprise pricing—SendPulse offers negotiated terms for large deployments
  • You prioritize SendPulse's user experience and interface over price (both tools are similarly priced)
  • SendPulse's freemium pricing lets you match exact team size without tier gaps

Klaviyo offers a free plan [1], eliminating the cost barrier for evaluation, while SendPulse requires paid subscription from the start. This gives Klaviyo a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Klaviyo's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against SendPulse's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Klaviyo's 9 tiers provide flexibility at different budgets, while SendPulse's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Klaviyo is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Klaviyo vs SendPulse

How many pricing plans does Klaviyo have vs SendPulse?
Klaviyo offers 9 pricing plans, while SendPulse offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Klaviyo or SendPulse offer a free plan?
Klaviyo offers a free plan, while SendPulse does not. If budget is a concern, Klaviyo lets you get started at no cost.
Does Klaviyo or SendPulse offer custom enterprise pricing?
SendPulse offers a custom-priced enterprise tier for larger teams. Klaviyo lists all its pricing publicly.
What pricing models do Klaviyo and SendPulse use?
Klaviyo uses a usage-based pricing model, while SendPulse uses freemium pricing. The right model depends on your team size and usage patterns.
How do Klaviyo and SendPulse compare for Email Marketing?
Both Klaviyo and SendPulse are Email Marketing tools. Klaviyo offers 9 plans starting at Custom pricing, while SendPulse offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Klaviyo Official PricingVendor pricing page
  2. SendPulse Official PricingVendor pricing page

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