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Email Marketing

Klaviyo vs SendPulse: Pricing Comparison 2026

Side-by-side pricing comparison of Klaviyo and SendPulse. See all plans, features, and costs at a glance.

Bottom line: Klaviyo starts at Custom pricing and SendPulse starts at Custom pricing. Compare all 13 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Klaviyo freeTry SendPulse freeUpdated this monthPrice updated 11d ago
Best Value

Klaviyo - Klaviyo offers a free plan, offers 9 tiers vs 4.

Klaviyo vs SendPulse: Quick Pricing Facts

FeatureKlaviyoSendPulse
Starting PriceCustom pricingCustom pricing
Number of Plans94
Free TierYesNo
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Klaviyo and SendPulse are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 13 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.

Klaviyo stands out with a free plan for getting started. Klaviyo uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Klaviyo
Klaviyo
Try free
SendPulse
SendPulse
Try free
Tier 1
Is Klaviyo's free plan really free?
$0/monthCheapest
EMAIL
Custom pricing
Tier 2
How long can I stay on the free plan?
$0/monthCheapest
CHATBOTS
Custom pricing
Tier 3
Who is the Klaviyo free plan best for?
$0/monthCheapest
SERVICES
Custom pricing
Tier 4
Can I use Klaviyo free plan for both email and SMS marketing?
$0/monthCheapest
RESOURCES
Custom pricing
Tier 5
What integrations are available on the free plan?
$0/monthCheapest
-
Tier 6
What happens when I exceed the free plan limits?
$0/monthCheapest
-
Tier 7
Does the free plan include customer support?
$0/monthCheapest
-
Tier 8
Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
$0/monthCheapest
-
Tier 9
How do I upgrade from Klaviyo free to a paid plan?
$0/monthCheapest
-

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Klaviyo

Email and SMS marketing automation for ecommerce brands

View all Klaviyo plans

SendPulse

Multi-channel marketing with email, SMS, and chatbots

View all SendPulse plans

Frequently Asked Questions: Klaviyo vs SendPulse

How many pricing plans does Klaviyo have vs SendPulse?
Klaviyo offers 9 pricing plans, while SendPulse offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Klaviyo or SendPulse offer a free plan?
Klaviyo offers a free plan, while SendPulse does not. If budget is a concern, Klaviyo lets you get started at no cost.
Does Klaviyo or SendPulse offer custom enterprise pricing?
SendPulse offers a custom-priced enterprise tier for larger teams. Klaviyo lists all its pricing publicly.
What pricing models do Klaviyo and SendPulse use?
Klaviyo uses a usage-based pricing model, while SendPulse uses freemium pricing. The right model depends on your team size and usage patterns.
How do Klaviyo and SendPulse compare for Email Marketing?
Both Klaviyo and SendPulse are Email Marketing tools. Klaviyo offers 9 plans starting at Custom pricing, while SendPulse offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
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Sources

  1. Klaviyo Official Pricing- Vendor pricing page
  2. SendPulse Official Pricing- Vendor pricing page

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