Klaviyo vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Substack. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and Substack offer free plans. Klaviyo has 9 pricing tiers while Substack has 7.
Last updated: July 2, 2026
Klaviyo vs Substack: Quick Pricing Facts
| Feature | Klaviyo | Substack |
|---|---|---|
| Starting Price | Custom pricing | $5/mo |
| Number of Plans | 9 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Substack are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 16 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try free |  Substack Try free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Free $0/monthCheapest Includes
|
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Basic $5/month $5 / year Includes
|
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Standard $7/month $7 / year Includes
|
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | Advanced $10/month $10 / year Includes
|
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | Pro $15/month $15 / year Includes
|
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | Premium $30/month $30 / year Includes
|
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | Enterprise $75/month $75 / year Includes
|
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | - |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | - |
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Frequently Asked Questions: Klaviyo vs Substack
How many pricing plans does Klaviyo have vs Substack?
Does Klaviyo or Substack offer a free plan?
Can I save money by paying annually for Klaviyo or Substack?
How do Klaviyo and Substack compare for Email Marketing?
Sources
- Klaviyo Official Pricing- Vendor pricing page
- Substack Official Pricing- Vendor pricing page
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