Klaviyo vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and Substack. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and Substack offer free plans. Klaviyo has 9 pricing tiers while Substack has 7.
Last updated: March 16, 2026
Klaviyo vs Substack: Quick Pricing Facts
| Feature | Klaviyo | Substack |
|---|---|---|
| Starting Price | Custom pricing | $5/mo |
| Number of Plans | 9 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and Substack are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 16 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Free $0/monthCheapest Includes
|
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Basic $5/month $5 / year Includes
|
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Standard $7/month $7 / year Includes
|
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | Advanced $10/month $10 / year Includes
|
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | Pro $15/month $15 / year Includes
|
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | Premium $30/month $30 / year Includes
|
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | Enterprise $75/month $75 / year Includes
|
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | — |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | — |
Swipe to compare plans →
Which Should You Choose?
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Choose Substack if:
- •You prefer Substack's free tier features—Set up paid subscriptions, Keep 90% of revenue
- •You want more features built-in—Substack offers 22 additional features across its plans
- •You prioritize Substack's user experience and interface over price (both tools are similarly priced)
Both Klaviyo and Substack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Klaviyo includes multiple features, while Substack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Klaviyo vs Substack
How many pricing plans does Klaviyo have vs Substack?
Does Klaviyo or Substack offer a free plan?
Can I save money by paying annually for Klaviyo or Substack?
How do Klaviyo and Substack compare for Email Marketing?
Sources
- Klaviyo Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
Related Articles
Track Price Changes
Get notified when pricing changes for these tools.