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Litmus vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of Litmus and MailerLite. See all plans, features, and costs at a glance.

Bottom line: Litmus starts at Custom pricing and MailerLite starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Litmus freeTry MailerLite free

Litmus vs MailerLite: Quick Pricing Facts

FeatureLitmusMailerLite
Starting PriceCustom pricingCustom pricing
Number of Plans53
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Litmus and MailerLite are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 66 features compared, so the best choice comes down to which features match your needs.

MailerLite stands out with a free plan for getting started. Litmus uses per-seat pricing while MailerLite uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Litmus
MailerLite
MailerLite
Try it free
Tier 1
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
AdvancedPopular
Custom pricing
Includes
  • monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • All in Growing Business, plus
  • Smart sending
  • Facebook integration
  • Unlimited digital products or bookings New
  • Custom HTML editor
  • Promotion pop-ups
  • Enhanced automations
  • Preference center
  • AI writing assistant
  • Partner discounts
Start with Advanced
Tier 2
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Growing Business
Custom pricing
Includes
  • Unlimited monthly emails
  • 3 user seats
  • 24/7 Email support
  • All in Free, plus
  • Unlimited templates
  • Dynamic emails
  • Up to 3 digital products or bookings New
  • Campaign auto-resend
  • Multivariate testing
  • Unlimited websites & blogs
  • Unlimited landing pages
  • Unsubscribe page builder
Start with Growing Business
Tier 3
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Free
$0/monthCheapest
Includes
  • 12,000 monthly emails
  • 1 user seat
  • 24/7 Email & chat support for up to 14 days
  • Key features
  • Drag & drop editor
  • Email automation builder
  • 1 digital product or booking New
  • Websites
  • 10 landing pages
  • Comparative reporting
  • Signup forms & pop-ups
Start with Free
Tier 4
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
—
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
—

Swipe to compare plans →

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Our Pick

MailerLite

MailerLite offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: MailerLite

Try MailerLite free

Which Should You Choose?

Choose Litmus if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)
  • •Litmus's 5-tier per-seat structure gives clearer cost visibility for budget planning

Choose MailerLite if:

  • •You need a free plan with 12,000 monthly emails, 1 user seat—MailerLite offers no-cost access with no credit card required
  • •You want more features built-in—MailerLite offers 6 additional features across its plans
  • •You prioritize MailerLite's user experience and interface over price (both tools are similarly priced)

MailerLite offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives MailerLite a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MailerLite's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. MailerLite's 3 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MailerLite is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Litmus vs MailerLite

How many pricing plans does Litmus have vs MailerLite?
Litmus offers 5 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Litmus or MailerLite offer a free plan?
MailerLite offers a free plan, while Litmus does not. If budget is a concern, MailerLite lets you get started at no cost.
What is the most popular MailerLite plan?
The Advanced plan is MailerLite's most popular tier, priced at Custom pricing. Key features include monthly emails, Unlimited user seats, 24/7 Live chat & email support.
Does Litmus or MailerLite offer custom enterprise pricing?
Yes, both Litmus and MailerLite offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Litmus and MailerLite use?
Litmus uses a per-seat pricing model, while MailerLite uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Litmus and MailerLite compare for Email Marketing?
Both Litmus and MailerLite are Email Marketing tools. Litmus offers 5 plans starting at Custom pricing, while MailerLite offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Litmus Official Pricing— Vendor pricing page
  2. MailerLite Official Pricing— Vendor pricing page

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