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Email Marketing

Mailjet vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Mailjet and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Mailjet starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Mailjet vs Omnisend: Quick Pricing Facts

FeatureMailjetOmnisend
Starting PriceCustom pricing$11.2/mo
Number of Plans63
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Mailjet and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 9 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Omnisend
Omnisend
Try it free
Tier 1
Create
Custom pricing
Start with Create
Standard
$11/monthCheapest
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
Personalize
Custom pricing
Start with Personalize
ProPopular
$41/monthCheapest
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
Optimize
Custom pricing
Start with Optimize
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing
Tier 4
Send
Custom pricing
Start with Send
Tier 5
Manage
Custom pricing
Start with Manage
Tier 6
Get Support
Custom pricing
Start with Get Support

Swipe to compare plans →

Mailjet

Email delivery and marketing platform with collaboration tools

View all Mailjet plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Which Should You Choose?

Choose Mailjet if:

  • You need 6 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize Mailjet's user experience and interface over price (both tools are similarly priced)
  • Mailjet's 6-tier usage-based structure gives clearer cost visibility for budget planning

Choose Omnisend if:

  • You want more features built-in—Omnisend offers 29 additional features across its plans
  • You prioritize Omnisend's user experience and interface over price (both tools are similarly priced)
  • Omnisend's usage-based pricing lets you match exact team size without tier gaps

Mailjet and Omnisend offer competitively positioned plans [1], with Mailjet starting at Custom pricing and Omnisend at $11.2/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Mailjet provides 6 pricing tiers versus Omnisend's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Mailjet offers 0 total features across its tiers, while Omnisend provides 29. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Mailjet vs Omnisend

How many pricing plans does Mailjet have vs Omnisend?
Mailjet offers 6 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Mailjet or Omnisend offer custom enterprise pricing?
Yes, both Mailjet and Omnisend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Mailjet and Omnisend compare for Email Marketing?
Both Mailjet and Omnisend are Email Marketing tools. Mailjet offers 6 plans starting at Custom pricing, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Mailjet Official PricingVendor pricing page
  2. Omnisend Official PricingVendor pricing page

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