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Omnisend

Omnisend Pricing Plans & Tiers

Ecommerce marketing automation with email and SMS

Email Marketingusage-basedFrom $11.2/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Omnisend's free tier (500 emails/month, 250 contacts, unlimited web push, 24/7 support) is deliberately tight — 500 emails/month assumes a 250-person list with high engagement (2 emails weekly), creating rapid upgrade pressure for growing e-commerce stores. The tight free tier combined with included 24/7 support is Omnisend's differentiator: it signals that the product is intended for businesses, not hobbyists, creating a perception of 'professionalism' that justifies Standard tier adoption ($11.20/month).

Omnisend's SMS bundling (Standard tier and above include SMS integration, not a separate license) is a competitive moat against Klaviyo and Mailchimp that charge $0.005-0.01 per SMS. A typical e-commerce store sending SMS to 50% of subscribers (500 SMS/month) saves $3-5/month by bundling, but at scale (5000 SMS/month), Omnisend's SMS-included pricing becomes a $25-50/month savings versus competitors charging per-SMS.

The Pro tier ($41.30/month) includes unlimited emails and contacts, serving as the natural upgrade path for growing DTC brands and SMB agencies managing multiple storefronts. The 4x price jump from Standard ($11.20) to Pro ($41.30) is steep but justified by unlimited metrics, suggesting Omnisend segments customers by sophistication rather than size.

Strengths

  • Free tier includes 24/7 support and unlimited web push, removing the typical 'free tier = second-class support' problem that makes Mailchimp free tier feel abandoned by comparison.
  • Standard tier ($11.20/month POPULAR) includes unlimited SMS integration, creating SMS cost savings for e-commerce stores without paying separate SMS licensing that Klaviyo and Drip require.
  • Forms AI (all tiers including free) suggests Omnisend is investing in automation parity with Klaviyo, making the lower price point feel underpriced relative to feature density.

Considerations

  • Free tier's 500 emails/month limit is extremely restrictive for growing DTC brands; a 1000-person list emailing weekly (4K emails/month) rapidly exceeds free tier and creates upgrade friction.
  • Standard tier pricing ($11.20/mo) is suspiciously cheap — it's unclear whether Omnisend captures unit economics at this price, creating uncertainty about product longevity and support quality relative to Klaviyo ($30+).
  • Pro tier's unlimited emails ($41.30) lacks automation workflows, dedicated IP, or advanced personalization that Klaviyo includes, forcing teams to either stay on Standard tier (limited) or jump to Klaviyo despite the cost increase.
Ideal For

Growing e-commerce stores (500-5K email subscribers) that prioritize SMS integration and need affordable email + SMS bundling without Klaviyo's enterprise price tag.

Pricing Takeaway

Omnisend's Standard tier ($11.20/month with SMS) is aggressively underpriced relative to Klaviyo, suggesting either unsustainable unit economics or a market segmentation strategy targeting cost-conscious DTC brands.

Best choice: Omnisend

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Pricing Plans (3)

Standard

$11/mo
  • ✓$1 in one-time free global SMS to try
  • ✓6,000 emails / month
  • ✓500 contacts
  • ✓60 SMS (one time)
  • ✓$1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • ✓Unlimited web push notifications
  • ✓24/7 support
  • ✓Account expert (from $400)
  • ✓Forms AI
Start with Standard

Pro

Popular
$41/mo
  • ✓$41.30 monthly bonus in global SMS credits
  • ✓Unlimited emails
  • ✓2,500 contacts
  • ✓3,933 free SMS / month
  • ✓Unlimited web push notifications
  • ✓24/7 support
  • ✓Account expert (from $400)
  • ✓Forms AI
  • ✓Advanced reporting
  • ✓Personalized content ADD-ON
Start with Pro

Custom pricing

Custom
  • ✓Global SMS messaging
  • ✓Unlimited emails
  • ✓Custom contact amount
  • ✓Unlimited web push notifications
  • ✓24/7 support
  • ✓Account expert
  • ✓Forms AI
  • ✓Advanced reporting
  • ✓Personalized content ADD-ON
  • ✓Free migration
Start with Custom pricing

How does Omnisend pricing compare?

See how Omnisend's 3 pricing plans stack up against similar Email Marketing tools.

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Frequently Asked Questions

How much does Omnisend cost for email and SMS marketing?
Omnisend uses a contact-based pricing model starting at $20/month for up to 500 contacts. The $60/month plan covers 2,500 contacts, $99/month for 5,000 contacts, and $199/month for 10,000+ contacts. All plans include unlimited SMS campaigns, basic automation, and email templates. Annual billing saves 20% across all tiers.
Does Omnisend charge extra for SMS or push notifications?
No, SMS and push notifications are included in all Omnisend paid plans at no additional cost — they don't increase the monthly fee. This is a major advantage over Klaviyo, which charges separately for SMS ($0.005/message) and push. For ecommerce stores sending 5,000+ SMS per month, Omnisend can save $100-300/month.
Is Omnisend's free plan worth using?
Omnisend's free tier supports up to 500 contacts with unlimited email sends, basic segmentation, and standard automations. It lacks advanced features like SMS, push notifications (paid plans only), and detailed analytics. For a new ecommerce store testing Omnisend before scaling, the free plan is a good entry point.
How does Omnisend compare to Klaviyo for ecommerce?
Omnisend starts at $20/month for 500 contacts with SMS included. Klaviyo starts at $20/month for unlimited contacts but doesn't include SMS — adding SMS costs an additional $0.005-0.01 per message. For stores sending 1,000+ SMS monthly, Omnisend's all-in-one pricing is cheaper. Klaviyo excels in advanced segmentation and AI-driven recommendations.
Can I use Omnisend for SMS-only marketing?
Yes, Omnisend supports SMS-only campaigns with the same contact-based pricing. The $20-199/month tiers cover both email and SMS, so you can focus entirely on SMS if your business model warrants it. This makes Omnisend competitive against SMS-only platforms like Twilio for merchants who want flexibility.
Does Omnisend offer team collaboration features?
Team seats on Omnisend add $10/month per user with Professional plans and above. You can create up to 5 team members on Enterprise. This is cheaper than many marketing platforms, making Omnisend accessible for small agencies and ecommerce teams without overloading the primary contact billing.

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Sources

  1. Omnisend Official Pricing— Vendor pricing page

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