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Email Marketing

Omnisend vs Zoho Campaigns: Pricing Comparison 2026

Side-by-side pricing comparison of Omnisend and Zoho Campaigns. See all plans, features, and costs at a glance.

Bottom line: Zoho Campaigns starts at $3/mo, making it $8/mo cheaper than Omnisend ($11.2/mo). Zoho Campaigns offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Omnisend vs Zoho Campaigns: Quick Pricing Facts

FeatureOmnisendZoho Campaigns
Starting Price$11.2/mo$3/mo
Number of Plans33
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Zoho Campaigns is the more affordable option, starting at $3/mo compared to Omnisend's $11.2/mo. Both are Email Marketing tools with 6 combined pricing plans and 52 features compared.

Zoho Campaigns stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Omnisend
Omnisend
Try it free
Zoho Campaigns
Zoho Campaigns
Try it free
Tier 1
Standard
$11/month
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Gratuit pour toujours
$0/monthCheapest
Includes
  • Jusqu'à 2 000 contacts
  • 6 000 e-mails/mois
  • 5 utilisateurs
  • Formulaires d'inscription
  • Modèles d'e-mail basiques prêts à l'emploi
  • Contrôle de conformité
Start with Gratuit pour toujours
Tier 2
ProPopular
$41/month
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
STANDARD
$3/monthCheapest
$3 / year
Includes
  • E-mails illimités
  • 10 utilisateurs
  • Segmentation de base
  • Modèles d'e-mail avancés prêts à l'emploi
  • Workflows de type glisser-déposer de base
  • Adresse IP dédiée
  • Marketing par SMS
Start with STANDARD
Tier 3
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing
PROFESSIONNEL
$5/monthCheapest
$5 / year
Includes
  • E-mails illimités
  • 20 utilisateurs
  • Segmentation avancée
  • Notation et étiquettes des contacts
  • Workflows de type glisser-déposer avancés
  • Abandon de panier et suivi des achats avec les workflows
  • Formulaires contextuels
  • Contenu dynamique
  • Sondages par e-mail et pièces jointes
  • Envois en fonction du fuseau horaire du destinataire
Start with PROFESSIONNEL

Swipe to compare plans →

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Zoho Campaigns

Email marketing integrated with Zoho CRM ecosystem

View all Zoho Campaigns plans
Our Pick

Zoho Campaigns

Zoho Campaigns offers a free plan, starts at $8.2/mo lower ($3/mo vs $11.2/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho Campaigns

Try Zoho Campaigns free

Which Should You Choose?

Choose Omnisend if:

  • You want more features built-in—Omnisend offers 6 additional features across its plans
  • Your team needs custom enterprise pricing—Omnisend offers negotiated terms for large deployments
  • You want Omnisend's approach to incremental feature unlocking across its 3 pricing tiers

Choose Zoho Campaigns if:

  • You want lower per-user costs—Zoho Campaigns starts at $3/mo, saving $8.2/mo compared to Omnisend at $11.2/mo
  • You need a free plan with Jusqu'à 2 000 contacts, 6 000 e-mails/mois—Zoho Campaigns offers no-cost access with no credit card required
  • You prefer Zoho Campaigns's usage-based model with its 3-tier structure

Zoho Campaigns is the more affordable choice [1], starting at $3/mo compared to Omnisend's $11.2/mo. For a 50-person team on paid plans, this translates to Zoho Campaigns saving approximately $410/month. Zoho Campaigns offers 3 pricing tiers compared to Omnisend's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Zoho Campaigns provides 23 total features versus 29 for Omnisend, offering a more focused toolset depending on your specific needs. If controlling SaaS spend is a priority, Zoho Campaigns offers the better cost-to-value ratio. Consider Omnisend only if its unique capabilities directly address a gap Zoho Campaigns cannot fill.

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Frequently Asked Questions: Omnisend vs Zoho Campaigns

Which is cheaper, Omnisend or Zoho Campaigns?
As of March 2026, Zoho Campaigns starts at a lower price point. Omnisend starts at $11.2/mo while Zoho Campaigns starts at $3/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Omnisend have vs Zoho Campaigns?
Omnisend offers 3 pricing plans, while Zoho Campaigns offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Omnisend or Zoho Campaigns offer a free plan?
Zoho Campaigns offers a free plan, while Omnisend does not. If budget is a concern, Zoho Campaigns lets you get started at no cost.
Can I save money by paying annually for Omnisend or Zoho Campaigns?
Both Omnisend and Zoho Campaigns offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Omnisend or Zoho Campaigns offer custom enterprise pricing?
Omnisend offers a custom-priced enterprise tier for larger teams. Zoho Campaigns lists all its pricing publicly.
How do Omnisend and Zoho Campaigns compare for Email Marketing?
Both Omnisend and Zoho Campaigns are Email Marketing tools. Omnisend offers 3 plans starting at $11.2/mo, while Zoho Campaigns offers 3 plans starting at $3/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Omnisend Official PricingVendor pricing page
  2. Zoho Campaigns Official PricingVendor pricing page

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