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Matomo vs Mouseflow: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Mouseflow. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $3/mo cheaper than Mouseflow ($25/mo). Mouseflow offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Matomo vs Mouseflow: Quick Pricing Facts

FeatureMatomoMouseflow
Starting Price$22/mo$25/mo
Number of Plans25
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Mouseflow's $25/mo. Both are Analytics tools with 7 combined pricing plans and 20 features compared.

Mouseflow stands out with a free plan for getting started. Matomo uses open-source pricing while Mouseflow uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Mouseflow
Mouseflow
Try it free
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
FreePopular
$0/monthCheapest
Start with Free
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
EssentialPopular
$25/monthCheapest
Start with Essential
Tier 3
AdvancedPopular
$109/monthCheapest
Start with Advanced
Tier 4
PremiumPopular
$319/monthCheapest
Start with Premium
Tier 5
EnterprisePopular
Custom pricing
Start with Enterprise

Swipe to compare plans →

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Mouseflow

Session replay and heatmap analytics for conversion insights

View all Mouseflow plans
Our Pick

Mouseflow

Mouseflow offers a free plan, offers 5 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Mouseflow

Try Mouseflow free

Which Should You Choose?

Choose Matomo if:

  • You want lower per-user costs—Matomo starts at $22/mo, saving $3/mo compared to Mouseflow at $25/mo
  • You want more features built-in—Matomo offers 20 additional features across its plans
  • You prioritize Matomo's user experience and interface over price (both tools are similarly priced)

Choose Mouseflow if:

  • You need a free plan with core features—Mouseflow offers no-cost access with no credit card required
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize Mouseflow's user experience and interface over price (both tools are similarly priced)

Mouseflow offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Mouseflow a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mouseflow's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Mouseflow's 5 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mouseflow is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Matomo vs Mouseflow

Which is cheaper, Matomo or Mouseflow?
As of March 2026, Matomo starts at a lower price point. Matomo starts at $22/mo while Mouseflow starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Mouseflow?
Matomo offers 2 pricing plans, while Mouseflow offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or Mouseflow offer a free plan?
Mouseflow offers a free plan, while Matomo does not. If budget is a concern, Mouseflow lets you get started at no cost.
Can I save money by paying annually for Matomo or Mouseflow?
Both Matomo and Mouseflow offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Mouseflow plan?
The Free plan is Mouseflow's most popular tier, priced at Free.
Does Matomo or Mouseflow offer custom enterprise pricing?
Yes, both Matomo and Mouseflow offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Mouseflow use?
Matomo uses a open-source pricing model, while Mouseflow uses usage-based pricing. The right model depends on your team size and usage patterns.

Sources

  1. Matomo Official PricingVendor pricing page
  2. Mouseflow Official PricingVendor pricing page

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