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Matomo vs Parse.ly: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Parse.ly. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $77/mo cheaper than Parse.ly ($99/mo). Parse.ly offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Matomo vs Parse.ly: Quick Pricing Facts

FeatureMatomoParse.ly
Starting Price$22/mo$99/mo
Number of Plans24
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Parse.ly's $99/mo. Both are Analytics tools with 6 combined pricing plans and 31 features compared.

Parse.ly stands out with a free plan for getting started. Matomo uses open-source pricing while Parse.ly uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Parse.ly
Parse.ly
Try it free
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Free
$0/monthCheapest
Includes
  • Basic analytics
  • Limited support
Start with Free
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Starter
$99/monthCheapest
Includes
  • Advanced analytics
  • Email support
  • Custom reports
Start with Starter
Tier 3
ProPopular
$299/monthCheapest
Includes
  • All Starter features
  • Priority support
  • API access
Start with Pro
Tier 4
Enterprise
Custom pricing
Includes
  • Custom solutions
  • Dedicated account manager
  • 24/7 support
Start with Enterprise

Swipe to compare plans →

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Parse.ly

Content analytics for digital publishers and marketers

View all Parse.ly plans
Our Pick

Parse.ly

Parse.ly offers a free plan, offers 4 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Parse.ly

Try Parse.ly free

Which Should You Choose?

Choose Matomo if:

  • You want lower per-user costs—Matomo starts at $22/mo, saving $77/mo compared to Parse.ly at $99/mo
  • You want more features built-in—Matomo offers 9 additional features across its plans
  • Matomo's 2-tier open-source structure gives clearer cost visibility for budget planning

Choose Parse.ly if:

  • You need a free plan with Basic analytics, Limited support—Parse.ly offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prefer Parse.ly's usage-based model with its 4-tier structure

Parse.ly offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Parse.ly a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Parse.ly's free tier, upgrading to a paid plan at approximately $299/mo provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Parse.ly's 4 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Parse.ly is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Matomo vs Parse.ly

Which is cheaper, Matomo or Parse.ly?
As of March 2026, Matomo starts at a lower price point. Matomo starts at $22/mo while Parse.ly starts at $99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Parse.ly?
Matomo offers 2 pricing plans, while Parse.ly offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or Parse.ly offer a free plan?
Parse.ly offers a free plan, while Matomo does not. If budget is a concern, Parse.ly lets you get started at no cost.
Can I save money by paying annually for Matomo or Parse.ly?
Both Matomo and Parse.ly offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Parse.ly plan?
The Pro plan is Parse.ly's most popular tier, priced at $299/mo. Key features include All Starter features, Priority support, API access.
Does Matomo or Parse.ly offer custom enterprise pricing?
Yes, both Matomo and Parse.ly offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Parse.ly use?
Matomo uses a open-source pricing model, while Parse.ly uses usage-based pricing. The right model depends on your team size and usage patterns.

Sources

  1. Matomo Official PricingVendor pricing page
  2. Parse.ly Official PricingVendor pricing page

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