Matomo vs Pendo: Pricing Comparison 2026
Side-by-side pricing comparison of Matomo and Pendo. See all plans, features, and costs at a glance.
Bottom line: Matomo starts at $22/mo and Pendo starts at Custom pricing. Compare all 6 pricing tiers side by side.
Last updated: March 16, 2026
Matomo vs Pendo: Quick Pricing Facts
| Feature | Matomo | Pendo |
|---|---|---|
| Starting Price | $22/mo | Custom pricing |
| Number of Plans | 2 | 4 |
| Free Tier | No | Yes |
| Pricing Model | open-source | usage-based |
| Annual Discount | N/A | N/A |
Matomo and Pendo are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.
Pendo stands out with a free plan for getting started. Matomo uses open-source pricing while Pendo uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Matomo Try it free |  Pendo Try it free |
|---|---|---|
| Tier 1 | Business $22/month $22 / year Includes
| |
| Tier 2 | Enterprise Custom pricing Includes
| |
| Tier 3 | — | |
| Tier 4 | — | UltimatePopular Custom pricing Includes
|
Swipe to compare plans →
Pendo
Pendo offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Pendo
Try Pendo freeWhich Should You Choose?
Choose Matomo if:
- •You want more features built-in—Matomo offers 6 additional features across its plans
- •You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
- •Matomo's open-source pricing lets you match exact team size without tier gaps
Choose Pendo if:
- •You need a free plan with Product Analytics, In-app Guides—Pendo offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Pendo's user experience and interface over price (both tools are similarly priced)
Pendo offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Pendo a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Pendo's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Pendo's 4 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Pendo is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Matomo vs Pendo
How many pricing plans does Matomo have vs Pendo?
Does Matomo or Pendo offer a free plan?
Can I save money by paying annually for Matomo or Pendo?
What is the most popular Pendo plan?
Does Matomo or Pendo offer custom enterprise pricing?
What pricing models do Matomo and Pendo use?
How do Matomo and Pendo compare for Analytics?
Sources
- Matomo Official Pricing— Vendor pricing page
- Pendo Official Pricing— Vendor pricing page
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