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Analytics

Matomo vs Pendo: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Pendo. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo and Pendo starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: May 26, 2026

Data compiled by Arthur Jacquemin
Updated May 26, 2026
Try Matomo freeTry Pendo freeUpdated this monthUpdated this month
Best Value

Pendo - Pendo offers a free plan, offers 4 tiers vs 2.

Matomo vs Pendo: Quick Pricing Facts

FeatureMatomoPendo
Starting Price$22/moCustom pricing
Number of Plans24
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo and Pendo are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.

Pendo stands out with a free plan for getting started. Matomo uses open-source pricing while Pendo uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Pendo
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Free
$0/monthCheapest
Includes
  • Product Analytics
  • In-app Guides
  • Up to 500 MAUs
Start with Free
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Base
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
Start with Base
Tier 3
-
Core
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
Start with Core
Tier 4
-
UltimatePopular
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Journey orchestration
  • Data Sync
Start with Ultimate

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Pendo

Product analytics with in-app guides and user feedback

View all Pendo plans

Frequently Asked Questions: Matomo vs Pendo

How many pricing plans does Matomo have vs Pendo?
Matomo offers 2 pricing plans, while Pendo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or Pendo offer a free plan?
Pendo offers a free plan, while Matomo does not. If budget is a concern, Pendo lets you get started at no cost.
Can I save money by paying annually for Matomo or Pendo?
Both Matomo and Pendo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Pendo plan?
The Ultimate plan is Pendo's most popular tier, priced at Custom pricing. Key features include Product Analytics, In-app Guides, Session Replay.
Does Matomo or Pendo offer custom enterprise pricing?
Yes, both Matomo and Pendo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Pendo use?
Matomo uses a open-source pricing model, while Pendo uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and Pendo compare for Analytics?
Both Matomo and Pendo are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Pendo offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Pendo Official Pricing- Vendor pricing page

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