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Matomo vs PostHog: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and PostHog. See all plans, features, and costs at a glance.

Bottom line: PostHog starts at $0.000001/mo, making it $22/mo cheaper than Matomo ($22/mo). PostHog offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Matomo vs PostHog: Quick Pricing Facts

FeatureMatomoPostHog
Starting Price$22/mo$0.000001/mo
Number of Plans250
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

PostHog is the more affordable option, starting at $0.000001/mo compared to Matomo's $22/mo. Both are Analytics tools with 52 combined pricing plans and 20 features compared.

PostHog stands out with a free plan for getting started. Matomo uses open-source pricing while PostHog uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
First 1 million events
$0/monthCheapest
Start with First 1 million events
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
1-2 million
$0/monthCheapest
Start with 1-2 million
Tier 3
2-15 million
$0/monthCheapest
Start with 2-15 million
Tier 4
15-50 million
$0/monthCheapest
Start with 15-50 million
Tier 5
50-100 million
$0/monthCheapest
Start with 50-100 million
Tier 6
100-250 million
$0/monthCheapest
Start with 100-250 million
Tier 7
250 million+
$0/monthCheapest
Start with 250 million+
Tier 8
First 5k recordings
$0/monthCheapest
Start with First 5k recordings
Tier 9
5-15k
$0/monthCheapest
Start with 5-15k
Tier 10
15-50k
$0/monthCheapest
Start with 15-50k
Tier 11
50-150k
$0/monthCheapest
Start with 50-150k
Tier 12
150-500k
$0/monthCheapest
Start with 150-500k
Tier 13
500k+
$0/monthCheapest
Start with 500k+
Tier 14
First 2.5k mobile recordings
$0/monthCheapest
Start with First 2.5k mobile recordings
Tier 15
2.5-15k
$0/monthCheapest
Start with 2.5-15k
Tier 16
First 1 million requests
$0/monthCheapest
Start with First 1 million requests
Tier 17
2-10 million
Custom pricing
Start with 2-10 million
Tier 18
10-50 million
Custom pricing
Start with 10-50 million
Tier 19
50 million+
Custom pricing
Start with 50 million+
Tier 20
First 1.5k responses
$0/monthCheapest
Start with First 1.5k responses
Tier 21
1.5-2k
$0/monthCheapest
Start with 1.5-2k
Tier 22
2-10k
$0/monthCheapest
Start with 2-10k
Tier 23
10-20k
$0/monthCheapest
Start with 10-20k
Tier 24
20k+
$0/monthCheapest
Start with 20k+
Tier 25
First 1 million rows
$0/monthCheapest
Start with First 1 million rows
Tier 26
1-10 million
$0/monthCheapest
Start with 1-10 million
Tier 27
10-25 million
$0/monthCheapest
Start with 10-25 million
Tier 28
25-50 million
$0/monthCheapest
Start with 25-50 million
Tier 29
100-1 billion
$0/monthCheapest
Start with 100-1 billion
Tier 30
1 billion+
$0/monthCheapest
Start with 1 billion+
Tier 31
Unlimited rows
$0/monthCheapest
Start with Unlimited rows
Tier 32
First 10k trigger events
$0/monthCheapest
Start with First 10k trigger events
Tier 33
10-50k
$0/monthCheapest
Start with 10-50k
Tier 34
50-100k
$0/monthCheapest
Start with 50-100k
Tier 35
100-1 million
$0/monthCheapest
Start with 100-1 million
Tier 36
10-100 million
$0/monthCheapest
Start with 10-100 million
Tier 37
100 million+
$0/monthCheapest
Start with 100 million+
Tier 38
First 100k exceptions
$0/monthCheapest
Start with First 100k exceptions
Tier 39
100-325k
$0/monthCheapest
Start with 100-325k
Tier 40
325-10 million
$0/monthCheapest
Start with 325-10 million
Tier 41
10 million+
$0/monthCheapest
Start with 10 million+
Tier 42
First 2k credits
$0/monthCheapest
Start with First 2k credits
Tier 43
2k+
$0/monthCheapest
Start with 2k+
Tier 44
First 100k events
$0/monthCheapest
Start with First 100k events
Tier 45
100k+
$0/monthCheapest
Start with 100k+
Tier 46
First 50 GB
$0/monthCheapest
Start with First 50 GB
Tier 47
50-300
$0/monthCheapest
Start with 50-300
Tier 48
300+
$0/monthCheapest
Start with 300+
Tier 49
First 10k emails
$0/monthCheapest
Start with First 10k emails
Tier 50
First 10k dispatches
$0/monthCheapest
Start with First 10k dispatches

Swipe to compare plans →

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

PostHog

All-in-one product analytics, session replay, and feature flags

View all PostHog plans
Our Pick

PostHog

PostHog offers a free plan, starts at $21.999999/mo lower ($0.000001/mo vs $22/mo), offers 50 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: PostHog

Try PostHog free

Which Should You Choose?

Choose Matomo if:

  • You want more features built-in—Matomo offers 20 additional features across its plans
  • You need predictable billing — Matomo's open-source model avoids surprise overages
  • Matomo bundles more capabilities per tier, reducing the need for third-party add-ons

Choose PostHog if:

  • You want lower per-user costs—PostHog starts at $0.000001/mo, saving $21.999999/mo compared to Matomo at $22/mo
  • You need a free plan with core features—PostHog offers no-cost access with no credit card required
  • You need 50 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

PostHog is the more affordable choice [1], starting at $0.000001/mo compared to Matomo's $22/mo. For a 50-person team on paid plans, this translates to PostHog saving approximately $1100/month. PostHog offers 50 pricing tiers compared to Matomo's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, PostHog provides 0 total features versus 20 for Matomo, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, PostHog delivers superior value. Matomo may justify its premium for specialized needs, but most organizations will find PostHog the smarter financial choice.

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Frequently Asked Questions: Matomo vs PostHog

Which is cheaper, Matomo or PostHog?
As of March 2026, PostHog starts at a lower price point. Matomo starts at $22/mo while PostHog starts at $0.000001/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs PostHog?
Matomo offers 2 pricing plans, while PostHog offers 50 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or PostHog offer a free plan?
PostHog offers a free plan, while Matomo does not. If budget is a concern, PostHog lets you get started at no cost.
Can I save money by paying annually for Matomo or PostHog?
Both Matomo and PostHog offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or PostHog offer custom enterprise pricing?
Yes, both Matomo and PostHog offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and PostHog use?
Matomo uses a open-source pricing model, while PostHog uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and PostHog compare for Analytics?
Both Matomo and PostHog are Analytics tools. Matomo offers 2 plans starting at $22/mo, while PostHog offers 50 plans starting at $0.000001/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Matomo Official PricingVendor pricing page
  2. PostHog Official PricingVendor pricing page

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