Mixpanel vs Smartlook: Pricing Comparison 2026
Side-by-side pricing comparison of Mixpanel and Smartlook. See all plans, features, and costs at a glance.
Bottom line: Both Mixpanel and Smartlook offer free plans. Mixpanel has 1 pricing tiers while Smartlook has 4.
Last updated: March 16, 2026
Mixpanel vs Smartlook: Quick Pricing Facts
| Feature | Mixpanel | Smartlook |
|---|---|---|
| Starting Price | Custom pricing | $79/mo |
| Number of Plans | 1 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Mixpanel and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Mixpanel Try it free |  Smartlook Try it free |
|---|---|---|
| Tier 1 | Startups: first year is free $0/monthCheapest | |
| Tier 2 | — | ProPopular $79/monthCheapest $79 / year Includes
|
| Tier 3 | — | Business $199/monthCheapest $199 / year Includes
|
| Tier 4 | — | Enterprise Custom pricing Includes
|
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What Reviewers Say
Smartlook
Smartlook offers a free plan, offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Smartlook
Try Smartlook freeWhich Should You Choose?
Choose Mixpanel if:
- •You prefer Mixpanel's free tier features—features
- •You prioritize Mixpanel's user experience and interface over price (both tools are similarly priced)
- •Mixpanel's single-tier usage-based structure gives clearer cost visibility for budget planning
Choose Smartlook if:
- •You prefer Smartlook's free tier features—Session recordings, Heatmaps
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Smartlook offers 20 additional features across its plans
- •Your team needs custom enterprise pricing—Smartlook offers negotiated terms for large deployments
Both Mixpanel and Smartlook offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Mixpanel includes multiple features, while Smartlook includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Mixpanel vs Smartlook
How many pricing plans does Mixpanel have vs Smartlook?
Does Mixpanel or Smartlook offer a free plan?
Can I save money by paying annually for Mixpanel or Smartlook?
What is the most popular Smartlook plan?
Does Mixpanel or Smartlook offer custom enterprise pricing?
How do Mixpanel and Smartlook compare for Analytics?
Sources
- Mixpanel Official Pricing— Vendor pricing page
- Smartlook Official Pricing— Vendor pricing page
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