Mixpanel vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of Mixpanel and Umami. See all plans, features, and costs at a glance.
Bottom line: Both Mixpanel and Umami offer free plans. Mixpanel has 1 pricing tiers while Umami has 3.
Last updated: March 16, 2026
Mixpanel vs Umami: Quick Pricing Facts
| Feature | Mixpanel | Umami |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 1 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Mixpanel and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 14 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Mixpanel uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Mixpanel Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | Startups: first year is free $0/monthCheapest | Hobby $0/monthCheapest Includes
|
| Tier 2 | — | Pro $20/monthCheapest Includes
|
| Tier 3 | — | Enterprise Custom pricing Includes
|
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What Reviewers Say
Umami
Umami offers a free plan, offers 3 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Umami
Try Umami freeWhich Should You Choose?
Choose Mixpanel if:
- •You prefer Mixpanel's free tier features—features
- •You prioritize Mixpanel's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Mixpanel's usage-based model avoids surprise overages
Choose Umami if:
- •You prefer Umami's free tier features—100K events per month, Up to 3 websites
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Umami offers 14 additional features across its plans
- •Your team needs custom enterprise pricing—Umami offers negotiated terms for large deployments
Both Mixpanel and Umami offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Mixpanel includes multiple features, while Umami includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Mixpanel vs Umami
How many pricing plans does Mixpanel have vs Umami?
Does Mixpanel or Umami offer a free plan?
Does Mixpanel or Umami offer custom enterprise pricing?
What pricing models do Mixpanel and Umami use?
How do Mixpanel and Umami compare for Analytics?
Sources
- Mixpanel Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
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