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Analytics

Mixpanel vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Mixpanel and Umami. See all plans, features, and costs at a glance.

Bottom line: Both Mixpanel and Umami offer free plans. Mixpanel has 1 pricing tiers while Umami has 4.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Mixpanel freeTry Umami freePrice updated 11d agoPrice updated 11d ago
Best Value

Umami - Umami offers a free plan, offers 4 tiers vs 1.

Mixpanel vs Umami: Quick Pricing Facts

FeatureMixpanelUmami
Starting PriceCustom pricing$20/mo
Number of Plans14
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Mixpanel and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Mixpanel uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Mixpanel
Mixpanel
Try free
Umami
Tier 1
Startups: first year is free
$0/monthCheapest
Start with Startups: first year is free
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
-
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
-
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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Mixpanel

Product analytics for tracking user interactions and funnels

View all Mixpanel plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

What Reviewers Say

Frequently Asked Questions: Mixpanel vs Umami

How many pricing plans does Mixpanel have vs Umami?
Mixpanel offers 1 pricing plan, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Mixpanel or Umami offer a free plan?
Yes, both Mixpanel and Umami offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Mixpanel or Umami offer custom enterprise pricing?
Umami offers a custom-priced enterprise tier for larger teams. Mixpanel lists all its pricing publicly.
What pricing models do Mixpanel and Umami use?
Mixpanel uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do Mixpanel and Umami compare for Analytics?
Both Mixpanel and Umami are Analytics tools. Mixpanel offers 1 plan starting at Custom pricing, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Mixpanel Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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