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Email Marketing

MJML vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of MJML and Substack. See all plans, features, and costs at a glance.

Bottom line: Both MJML and Substack offer free plans. MJML has 1 pricing tiers while Substack has 7.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try MJML freeTry Substack freeUpdated this month
Best Value

Substack - Substack offers a free plan, offers 7 tiers vs 1.

MJML vs Substack: Quick Pricing Facts

FeatureMJMLSubstack
Starting PriceCustom pricing$5/mo
Number of Plans17
Free TierYesYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

MJML and Substack are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 25 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. MJML uses open-source pricing while Substack uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
MJML
Substack
Substack
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Open-source email framework
  • Responsive emails
  • Component-based
Start with Free
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Start with Free
Tier 2
-
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Basic
Tier 3
-
Standard
$7/monthCheapest
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Standard
Tier 4
-
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Advanced
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Pro
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Premium
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Enterprise

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MJML

Open-source markup language for responsive email templates

View all MJML plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

Frequently Asked Questions: MJML vs Substack

How many pricing plans does MJML have vs Substack?
MJML offers 1 pricing plan, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does MJML or Substack offer a free plan?
Yes, both MJML and Substack offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for MJML or Substack?
Both MJML and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What pricing models do MJML and Substack use?
MJML uses a open-source pricing model, while Substack uses usage-based pricing. The right model depends on your team size and usage patterns.
How do MJML and Substack compare for Email Marketing?
Both MJML and Substack are Email Marketing tools. MJML offers 1 plan starting at Custom pricing, while Substack offers 7 plans starting at $5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. MJML Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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