mParticle vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of mParticle and Umami. See all plans, features, and costs at a glance.
Bottom line: mParticle starts at Custom pricing and Umami starts at $20/mo. Compare all 4 pricing tiers side by side.
Last updated: March 16, 2026
mParticle vs Umami: Quick Pricing Facts
| Feature | mParticle | Umami |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 1 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
mParticle and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 21 features compared, so the best choice comes down to which features match your needs.
Umami stands out with a free plan for getting started. mParticle uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  mParticle Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | Contact us Custom pricing Includes
| Hobby $0/monthCheapest Includes
|
| Tier 2 | — | Pro $20/monthCheapest Includes
|
| Tier 3 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Umami
Umami offers a free plan, offers 3 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Umami
Try Umami freeWhich Should You Choose?
Choose mParticle if:
- •You prioritize mParticle's user experience and interface over price (both tools are similarly priced)
- •mParticle's usage-based pricing lets you match exact team size without tier gaps
- •mParticle's feature bundling aligns with how Analytics teams actually work day-to-day
Choose Umami if:
- •You need a free plan with 100K events per month, Up to 3 websites—Umami offers no-cost access with no credit card required
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Umami offers 7 additional features across its plans
Umami offers a free plan [1], eliminating the cost barrier for evaluation, while mParticle requires paid subscription from the start. This gives Umami a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Umami's free tier, upgrading to a paid plan at approximately $20/mo provides substantial additional functionality. Compare this pricing path against mParticle's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Umami's 3 tiers provide flexibility at different budgets, while mParticle's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Umami is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: mParticle vs Umami
How many pricing plans does mParticle have vs Umami?
Does mParticle or Umami offer a free plan?
Does mParticle or Umami offer custom enterprise pricing?
What pricing models do mParticle and Umami use?
How do mParticle and Umami compare for Analytics?
Sources
- mParticle Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
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