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Analytics

mParticle vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of mParticle and Umami. See all plans, features, and costs at a glance.

Bottom line: mParticle starts at Custom pricing and Umami starts at $20/mo. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try mParticle freeTry Umami freeUpdated this monthPrice updated 12d ago
Best Value

Umami - Umami offers a free plan, offers 4 tiers vs 1.

mParticle vs Umami: Quick Pricing Facts

FeaturemParticleUmami
Starting PriceCustom pricing$20/mo
Number of Plans14
Free TierNoYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

mParticle and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 35 features compared, so the best choice comes down to which features match your needs.

Umami stands out with a free plan for getting started. mParticle uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
mParticle
mParticle
Try free
Umami
Tier 1
Contact us
Custom pricing
Includes
  • Access to all features
  • Unlimited real-time products
  • No monthly event or user caps
  • Unlimited data inputs and destinations
  • Unlimited data warehouse connections
  • Transparent, predictable costs
  • No overages or penalties
Start with Contact us
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
-
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
-
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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mParticle

Customer data infrastructure for multi-channel data collection

View all mParticle plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: mParticle vs Umami

How many pricing plans does mParticle have vs Umami?
mParticle offers 1 pricing plan, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does mParticle or Umami offer a free plan?
Umami offers a free plan, while mParticle does not. If budget is a concern, Umami lets you get started at no cost.
Does mParticle or Umami offer custom enterprise pricing?
Yes, both mParticle and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do mParticle and Umami use?
mParticle uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do mParticle and Umami compare for Analytics?
Both mParticle and Umami are Analytics tools. mParticle offers 1 plan starting at Custom pricing, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. mParticle Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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