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Microsoft Power BI vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Microsoft Power BI and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Microsoft Power BI starts at $14/mo, making it $65/mo cheaper than Smartlook ($79/mo). Microsoft Power BI offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Microsoft Power BI freeTry Smartlook freePrice updated 11d agoUpdated this month

Microsoft Power BI vs Smartlook: Quick Pricing Facts

FeatureMicrosoft Power BISmartlook
Starting Price$14/mo$79/mo
Number of Plans44
Free TierYesYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Microsoft Power BI is the more affordable option, starting at $14/mo compared to Smartlook's $79/mo. Both are Analytics tools with 8 combined pricing plans and 33 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Microsoft Power BI uses per-seat pricing while Smartlook uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Microsoft Power BI
Microsoft Power BI
Try free
Smartlook
Smartlook
Try free
Tier 1
Free account
$0/monthCheapest
Includes
  • Included in Microsoft Fabric free account
  • No credit card required
  • Upgrade to Pro or Premium to share reports
Start with Free account
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Tier 2
Power BI Pro
$14/monthCheapest
Includes
  • Publish and share Power BI reports
  • Included in Microsoft 365 E5 and Office 365 E5
  • Available to buy now with a credit card1
Start with Power BI Pro
ProPopular
$79/month
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Tier 3
Power BI Premium Per User
$24/monthCheapest
Includes
  • Includes all the features available with Power BI Pro
  • Access larger model sizes
  • More frequent refreshes
  • Available to buy now with a credit card1
Start with Power BI Premium Per User
Business
$199/month
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Tier 4
Power BI Embedded
Custom pricing
Includes
  • Brand Power BI reports as your own
  • Automate monitoring, management, and deployment
  • Reduce developer overhead
Start with Power BI Embedded
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise

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Microsoft Power BI

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Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

Frequently Asked Questions: Microsoft Power BI vs Smartlook

Which is cheaper, Microsoft Power BI or Smartlook?
As of July 2026, Microsoft Power BI starts at a lower price point. Microsoft Power BI starts at $14/mo while Smartlook starts at $79/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Microsoft Power BI have vs Smartlook?
Microsoft Power BI offers 4 pricing plans, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Microsoft Power BI or Smartlook offer a free plan?
Yes, both Microsoft Power BI and Smartlook offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Microsoft Power BI or Smartlook?
Both Microsoft Power BI and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Microsoft Power BI or Smartlook offer custom enterprise pricing?
Yes, both Microsoft Power BI and Smartlook offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Microsoft Power BI and Smartlook use?
Microsoft Power BI uses a per-seat pricing model, while Smartlook uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Microsoft Power BI Official Pricing- Vendor pricing page
  2. Smartlook Official Pricing- Vendor pricing page

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