Zoho Campaigns Pricing Plans & Tiers
Email marketing integrated with Zoho CRM ecosystem
Pricing last verified: March 16, 2026
Pricing Analysis
Zoho Campaigns' free tier (2K contacts, 6K emails/month, 5 users) is part of the Zoho ecosystem lock-in strategy—free tier is generous enough for SMBs to build email lists, then integrate with Zoho CRM ($25+), creating integrated contract lock-in. The 6K emails/month free tier matches Mailjet but allows 5 users (vs. Mailjet's 1), signaling Zoho targets team adoption.
Standard tier (€3/month, unlimited emails, 10 users, segmentation) and Professional tier (€4.50/month, advanced segmentation, 20 users) represent Zoho's aggressive pricing in the SMB segment. At €3-4.50/month, Zoho is 10-15x cheaper than Klaviyo ($30+) or Constant Contact (€8), suggesting Zoho is optimizing for user acquisition and ecosystem switching costs rather than per-tier profitability.
Zoho's pricing in EUR (despite Zoho being US-based) is unusual and suggests the reported data is from Zoho's European pricing page—a regional arbitrage opportunity where European customers see cheaper EUR pricing than global USD equivalents. Zoho's true strategy is ecosystem lock-in: cheap email encourages adoption, then upsells to CRM, analytics, or commerce tools.
Strengths
- Free tier (2K contacts, 6K emails, 5 users) allows team collaboration unlike Mailjet's free tier (1 user), creating network effects for organizational adoption.
- Standard tier (€3/month) is absurdly cheap—teams paying €3/month for email + segmentation effectively pay $0.10 per user (10 users / €3). This captures price-sensitive SMBs across global markets.
- CRM ecosystem integration (Zoho CRM $25+) allows email + CRM bundling, creating lower all-in costs than standalone Klaviyo ($30+) + separate CRM tools.
Considerations
- EUR pricing is confusing for US-based customers; US pricing may be significantly higher, reducing advertised cheapness advantage when converted to USD.
- Free tier to Standard tier jump (€0 to €3) is minimal, suggesting conversion friction may be high—teams may stay on free tier indefinitely if email volume is light (<6K/month).
- Zoho's ecosystem positioning (email is one of 40+ tools) may create feature complexity—teams unfamiliar with Zoho's broader suite may find email marketing features scattered or less polished than dedicated platforms.
SMBs already using Zoho CRM who want integrated email marketing at minimal incremental cost, replacing standalone platforms like Mailchimp.
Zoho Campaigns' €3/month Standard tier is 10x cheaper than competitors, but pricing advantage disappears for US customers if USD rates are standard—the value is ecosystem lock-in, not absolute affordability.
Best choice: Zoho Campaigns
Try Zoho Campaigns freePricing Plans (3)
Gratuit pour toujours
- ✓Jusqu'à 2 000 contacts
- ✓6 000 e-mails/mois
- ✓5 utilisateurs
- ✓Formulaires d'inscription
- ✓Modèles d'e-mail basiques prêts à l'emploi
- ✓Contrôle de conformité
STANDARD
$3/year
- ✓E-mails illimités
- ✓10 utilisateurs
- ✓Segmentation de base
- ✓Modèles d'e-mail avancés prêts à l'emploi
- ✓Workflows de type glisser-déposer de base
- ✓Adresse IP dédiée
- ✓Marketing par SMS
PROFESSIONNEL
$5/year
- ✓E-mails illimités
- ✓20 utilisateurs
- ✓Segmentation avancée
- ✓Notation et étiquettes des contacts
- ✓Workflows de type glisser-déposer avancés
- ✓Abandon de panier et suivi des achats avec les workflows
- ✓Formulaires contextuels
- ✓Contenu dynamique
- ✓Sondages par e-mail et pièces jointes
- ✓Envois en fonction du fuseau horaire du destinataire
How does Zoho Campaigns pricing compare?
See how Zoho Campaigns' 3 pricing plans stack up against similar Email Marketing tools.
Frequently Asked Questions
How much does Zoho Campaigns cost?
Does Zoho Campaigns offer a free plan?
What pricing model does Zoho Campaigns use?
What features are included in Zoho Campaigns' plans?
Track Zoho Campaigns Pricing Changes
Get notified when pricing changes for this tool and others you follow.
Reviews
No reviews yet. Be the first to review this tool.
Sources
- Zoho Campaigns Official Pricing— Vendor pricing page
Are you the team behind Zoho Campaigns?
Claim your profile to add custom descriptions, featured badges, and direct demo links.