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ActiveCampaign

ActiveCampaign Pricing Plans & Tiers

Email marketing, automation, and CRM for customer experience

Email Marketingusage-basedFrom $15/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

ActiveCampaign's tiered pricing (Starter $15/month → Plus $49/month → Pro $79/month → Enterprise $145/month) uses feature gates to drive customer value perception—each tier unlocks 'Active Intelligence' at different levels, creating artificial scarcity around AI-powered personalization. Starter tier limits 'Active Intelligence' with vague 'limits apply' language, suggesting Starter customers get limited AI access forcing upgrades to Plus.

The Plus tier ($49/month, 'limits apply' removed) represents ActiveCampaign's primary revenue tier—teams seeking full AI capabilities without enterprise overhead land here. This tier sits between Mailchimp's Standard (€17.39) and Klaviyo's Emails ($45), capturing SMBs willing to pay 5-10x for 'AI' positioning and marketing automation depth.

ActiveCampaign's 'Active Intelligence' bundling (all tiers) is marketing-driven positioning of standard automation features (predictive sending, churn prediction) as 'AI.' This creates perception of innovation premium, justifying 2-3x pricing vs. simple email platforms, though the actual features are table stakes in the industry.

Strengths

  • Starter tier ($15/month) is cheap entry point for SMBs testing marketing automation, directly competing with MailerLite's Growing tier ($9) while adding CRM-like capabilities.
  • Plus tier ($49/month) removes 'limits apply' language on Active Intelligence, creating clear value proposition for teams needing full automation suite without enterprise complexity.
  • All tiers include email marketing, marketing automation, and CRM—bundling that creates obvious cost advantage vs. buying Mailchimp ($11) + separate CRM ($25+).

Considerations

  • Starter tier's 'limits apply' on Active Intelligence creates ambiguity—customers don't know whether they're getting meaningful AI or marketing theater until after signup, creating buyer's remorse.
  • Pro ($79) to Enterprise ($145) pricing gap is enormous (+$66/month, +84%), with no published features differentiating the jump. This suggests Enterprise tier is custom-negotiated, obscuring true cost to evaluate vs. Klaviyo's transparent tiering.
  • 'Active Intelligence' positioning as differentiator is marketing-driven—predictive sending and churn prediction are commodities in modern email platforms, not ActiveCampaign innovations.
Ideal For

SMBs (1K-10K contacts) seeking bundled email marketing + CRM automation willing to pay for 'AI' positioning without evaluating whether features are commodities.

Pricing Takeaway

ActiveCampaign's tiering uses 'Active Intelligence' as artificial scarcity mechanism to drive Plus tier upgrades, bundling standard automation as premium features.

Third-Party Ratings

G2ActiveCampaign ReviewsTrustRadiusActiveCampaign Reviews

Best choice: ActiveCampaign

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Pricing Plans (7)

Enterprise

$145/mo
  • ✓Active Intelligence
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Premium segmentation
  • ✓Unlimited automation actions
  • ✓Premium CRM & ecommerce integrations
  • ✓Landing pages
  • ✓Predictive & conditional content
  • ✓Attribution & conversion tracking
  • ✓Custom objects
  • ✓Single Sign-On (SSO)
  • ✓Dedicated account team
  • ✓5 users
  • ✓Active Intelligence
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Premium segmentation
  • ✓Unlimited automation actions
  • ✓Premium CRM & ecommerce integrations
  • ✓Landing pages
  • ✓Predictive & conditional content
  • ✓Attribution & conversion tracking
  • ✓Custom objects
  • ✓Single Sign-On (SSO)
  • ✓Dedicated account team
  • ✓5 users
Start with Enterprise

Pro

Popular
$79/mo
  • ✓Active Intelligence
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Advanced segmentation
  • ✓Unlimited automation actions
  • ✓Standard CRM & premium ecommerce integrations
  • ✓Landing pages
  • ✓Predictive & conditional content
  • ✓Attribution & conversion tracking
  • ✓3 users
  • ✓Active Intelligence
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Advanced segmentation
  • ✓Unlimited automation actions
  • ✓Standard CRM & premium ecommerce integrations
  • ✓Landing pages
  • ✓Predictive & conditional content
  • ✓Attribution & conversion tracking
  • ✓3 users
Start with Pro

Plus

$49/mo
  • ✓Active Intelligence (limits apply)
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Standard segmentation
  • ✓Unlimited automation actions
  • ✓Standard CRM & ecommerce integrations
  • ✓Landing pages
  • ✓1 user
  • ✓Active Intelligence (limits apply)
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Standard segmentation
  • ✓Unlimited automation actions
  • ✓Standard CRM & ecommerce integrations
  • ✓Landing pages
  • ✓1 user
Start with Plus

Starter

$15/mo
  • ✓Active Intelligence (limits apply)
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Limited segmentation
  • ✓5 actions per automation
  • ✓Standard CRM & ecommerce integrations
  • ✓1 user
  • ✓Active Intelligence (limits apply)
  • ✓Marketing automation
  • ✓Email Marketing
  • ✓Limited segmentation
  • ✓5 actions per automation
  • ✓Standard CRM & ecommerce integrations
  • ✓1 user
Start with Starter

Premium

$218/mo
  • ✓Shared team inbox
  • ✓Broadcast and automated messaging
  • ✓Advanced flows
  • ✓Team assignments
  • ✓Dedicated account team
  • ✓Up to 5 lines
  • ✓8 users
  • ✓Shared team inbox
  • ✓Broadcast and automated messaging
  • ✓Advanced flows
  • ✓Team assignments
  • ✓Dedicated account team
  • ✓Up to 5 lines
  • ✓8 users
Start with Premium

Advanced

Popular
$99/mo
  • ✓Shared team inbox
  • ✓Broadcast and automated messaging
  • ✓Advanced flows
  • ✓Team assignments
  • ✓Up to 5 lines
  • ✓5 users
  • ✓Shared team inbox
  • ✓Broadcast and automated messaging
  • ✓Advanced flows
  • ✓Team assignments
  • ✓Up to 5 lines
  • ✓5 users
Start with Advanced

Core

$99/mo
  • ✓Shared team inbox
  • ✓Broadcast and automated messaging
  • ✓Up to 2 lines
  • ✓3 users
  • ✓Shared team inbox
  • ✓Broadcast and automated messaging
  • ✓Up to 2 lines
  • ✓3 users
Start with Core

How does ActiveCampaign pricing compare?

See how ActiveCampaign's 7 pricing plans stack up against similar Email Marketing tools.

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Frequently Asked Questions

How much does ActiveCampaign cost per month?
ActiveCampaign Lite starts at $15/month for up to 500 contacts. Plus is $65/month (1,000 contacts), Professional is $229/month (10,000 contacts), and Enterprise has custom pricing. All include email marketing, basic CRM, and automation. Most startups start on Lite and upgrade to Plus within 12 months.
What is the difference between ActiveCampaign Lite and Plus?
Lite ($15/month) includes email marketing, landing pages, and basic CRM. Plus ($65/month) adds advanced CRM features, lead scoring, and predictive sending. Professional ($229/month) adds custom objects, API access, and advanced reporting. The jump from Lite to Plus is steep ($50/month), making that the critical evaluation point.
Does ActiveCampaign charge per contact or per month?
ActiveCampaign charges based on contact tier (500, 1,000, 5,000, 10,000+ contacts). Once you exceed your tier, you upgrade to the next level — there are no per-contact overage fees. This predictability is helpful for budgeting. Adding 200 contacts within the current tier costs nothing extra.
How does ActiveCampaign compare to HubSpot for cost?
ActiveCampaign Lite is $15/month with 500 contacts. HubSpot Starter is $20/month with unlimited contacts. For email-first businesses under 1,000 contacts, ActiveCampaign is slightly cheaper. For contact-heavy operations, HubSpot's unlimited contacts make it the better long-term choice. ActiveCampaign's strength is automation depth, not cost.
Does ActiveCampaign offer a free tier or trial?
ActiveCampaign does not offer a free tier, but it provides a 14-day free trial of the Plus plan ($65/month). After trial, you must choose a paid plan — the cheapest being Lite at $15/month. This is less generous than Mailchimp's perpetual free tier, but gives more features to evaluate than Mailchimp's trial.

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Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. ActiveCampaign Reviews— Independent reviews on G2
  3. ActiveCampaign Reviews— Independent reviews on TrustRadius

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