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Email Marketing

ActiveCampaign vs AWeber: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and AWeber. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo, making it $3/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: June 29, 2026

Data compiled by Arthur Jacquemin
Updated June 29, 2026
Try ActiveCampaign freeAffiliateTry AWeber freePrice updated 3d agoPrice updated 3d ago
Best Value

ActiveCampaign - ActiveCampaign's automation depth and CRM integration make it the better platform for any team with complex email workflows.

ActiveCampaign vs AWeber: Quick Pricing Facts

FeatureActiveCampaignAWeber
Starting Price$15/mo$12.5/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber is the more affordable option, starting at $12.5/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 10 combined pricing plans and 141 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
AWeber
AWeber
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign's automation depth and CRM integration make it the better platform for any team with complex email workflows.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced marketing automation with conditional workflows and lead scoring
  • •Your team does CRM alongside email - ActiveCampaign's built-in CRM handles deals and contacts
  • •You send to large lists and need sophisticated segmentation across multiple automations

Choose AWeber if:

  • •You want a simple, reliable email tool with a free plan for up to 500 subscribers
  • •AWeber's drag-and-drop builder and template library work well for newsletters and broadcasts
  • •You're a small business or creator who doesn't need complex automation logic

ActiveCampaign is the stronger platform for automation - its visual workflow builder, lead scoring, and CRM integration put it well ahead of AWeber for complex campaigns. AWeber is simpler, with a free plan and a straightforward interface. For solo creators and small businesses with modest email needs, AWeber's free tier and simplicity are genuine advantages. For teams that need behavioral triggers, multi-step workflows, and CRM integration, ActiveCampaign is the clear step up.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs AWeber

Which is cheaper, ActiveCampaign or AWeber?
As of July 2026, AWeber starts at a lower price point. ActiveCampaign starts at $15/mo while AWeber starts at $12.5/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs AWeber?
ActiveCampaign offers 7 pricing plans, while AWeber offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
How do ActiveCampaign and AWeber compare for Email Marketing?
Both ActiveCampaign and AWeber are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while AWeber offers 3 plans starting at $12.5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. AWeber Official Pricing- Vendor pricing page

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