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Email Marketing

ActiveCampaign vs Moosend: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Moosend. See all plans, features, and costs at a glance.

Bottom line: Moosend starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). Moosend offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

ActiveCampaign vs Moosend: Quick Pricing Facts

FeatureActiveCampaignMoosend
Starting Price$15/mo$9/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Moosend is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 11 combined pricing plans and 138 features compared.

Moosend stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free Trial
$0/monthCheapest
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email & LiveChat Support
Start with Free Trial
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Pro
$9/monthCheapest
$7 / year
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email Newsletter Builder
  • Basic Templates
  • Custom-Coded Templates
  • Email & LiveChat Support
Start with Pro
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Moosend+
Custom pricing
Includes
  • All Pro features
  • Custom Reports
  • Dedicated IP
  • SSO & SAML
  • Hosted Files
  • CC/BCC Functionality
  • Additional Team Members
Start with Moosend+
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • All Advanced Features
  • Account Manager
  • Priority Support
  • Custom Solutions
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Moosend

Email marketing and automation with advanced personalization

View all Moosend plans

What Reviewers Say

Our Pick

Moosend

Moosend offers a free plan, starts at $6/mo lower ($9/mo vs $15/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Moosend

Try Moosend free

Which Should You Choose?

Choose ActiveCampaign if:

  • You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—ActiveCampaign offers 82 additional features across its plans
  • You want ActiveCampaign's approach to incremental feature unlocking across its 7 pricing tiers

Choose Moosend if:

  • You want lower per-user costs—Moosend starts at $9/mo, saving $6/mo compared to ActiveCampaign at $15/mo
  • You need a free plan with Unlimited Email Campaigns / Sends, Marketing Automation Workflows—Moosend offers no-cost access with no credit card required
  • Your team needs custom enterprise pricing—Moosend offers negotiated terms for large deployments

Moosend is the more affordable choice [1], starting at $9/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to Moosend saving approximately $300/month. Moosend offers 4 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, Moosend provides 28 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. The pricing math favors Moosend for most team sizes. ActiveCampaign becomes worth the premium only when its differentiating features are central to your workflow.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Moosend

Which is cheaper, ActiveCampaign or Moosend?
As of March 2026, Moosend starts at a lower price point. ActiveCampaign starts at $15/mo while Moosend starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Moosend?
ActiveCampaign offers 7 pricing plans, while Moosend offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Moosend offer a free plan?
Moosend offers a free plan, while ActiveCampaign does not. If budget is a concern, Moosend lets you get started at no cost.
Can I save money by paying annually for ActiveCampaign or Moosend?
Both ActiveCampaign and Moosend offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Moosend offer custom enterprise pricing?
Moosend offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Moosend compare for Email Marketing?
Both ActiveCampaign and Moosend are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Moosend offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official PricingVendor pricing page
  2. Moosend Official PricingVendor pricing page

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