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Email Marketing

ActiveCampaign vs Resend: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Resend. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $5/mo cheaper than Resend ($20/mo). Resend offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Resend free

ActiveCampaign vs Resend: Quick Pricing Facts

FeatureActiveCampaignResend
Starting Price$15/mo$20/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Resend's $20/mo. Both are Email Marketing tools with 11 combined pricing plans and 134 features compared. At comparable tiers, the monthly price difference is $79.

Resend stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Resend
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
FreePopular
$0/monthCheapest
Includes
  • Sending & Receiving
  • Ticket Support
  • 1-day Data Retention
  • 1 Domain
  • 100 emails a day
  • Dedicated IPs
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
ProPopular
$20/monthCheapest
Includes
  • Sending & Receiving
  • Ticket Support
  • 3-day Data Retention
  • 10 Domains
  • No daily limit
  • Dedicated IPs
Start with Pro
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
ScalePopular
$90/month
Includes
  • Sending & Receiving
  • Slack & Ticket Support
  • 7-day Data Retention
  • 1,000 Domains
  • No daily limit
  • Dedicated IP with Add-on
Start with Scale
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
EnterprisePopular
Custom pricing
Includes
  • Sending & Receiving
  • Priority Support
  • Flexible Data Retention
  • Flexible Domains
  • No daily limit
  • Dedicated IPs with Add-on
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Resend

Developer-first email API for transactional and marketing emails

View all Resend plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign starts at $5/mo lower ($15/mo vs $20/mo), offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $5/mo compared to Resend at $20/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 86 additional features across its plans

Choose Resend if:

  • •You need a free plan with Sending & Receiving, Ticket Support—Resend offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Resend offers negotiated terms for large deployments
  • •You prioritize Resend's user experience and interface over price (both tools are similarly priced)

Resend offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Resend a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Resend's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Resend's 4 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Resend is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Resend

Which is cheaper, ActiveCampaign or Resend?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Resend starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Resend?
ActiveCampaign offers 7 pricing plans, while Resend offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Resend offer a free plan?
Resend offers a free plan, while ActiveCampaign does not. If budget is a concern, Resend lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Resend plan?
The Free plan is Resend's most popular tier, priced at Free. Key features include Sending & Receiving, Ticket Support, 1-day Data Retention.
Does ActiveCampaign or Resend offer custom enterprise pricing?
Resend offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Resend compare for Email Marketing?
Both ActiveCampaign and Resend are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Resend offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Resend Official Pricing— Vendor pricing page

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