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Email Marketing

ActiveCampaign vs SparkPost: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and SparkPost. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $34/mo cheaper than SparkPost ($49/mo). SparkPost offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry SparkPost freePrice updated 11d agoPrice updated 14d ago

ActiveCampaign vs SparkPost: Quick Pricing Facts

FeatureActiveCampaignSparkPost
Starting Price$15/mo$49/mo
Number of Plans73
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to SparkPost's $49/mo. Both are Email Marketing tools with 10 combined pricing plans and 127 features compared.

SparkPost stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
SparkPost
SparkPost
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • 15 AI agent messages/day
  • 10 emails/day
  • 5 SMS/day
  • Company intelligence
  • Public API access
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Pro
$49/monthCheapest
Includes
  • Unlimited AI agent messages
  • 10,000 emails/month
  • 1,000 SMS/month
  • CRM + pipeline management
  • Workflow automation
  • Team collaboration
Start with Pro
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Enterprise
Custom pricing
Includes
  • Everything in Pro
  • Unlimited channels
  • Custom AI agents
  • SSO / SAML
  • Dedicated support
  • SLA guarantee
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

SparkPost

Enterprise email delivery and analytics platform

View all SparkPost plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need a marketing automation platform with campaign tools, automation workflows, and CRM
  • •Your team sends newsletters and behavioral campaigns, not just transactional emails
  • •You need a tool marketers can operate independently without engineering

Choose SparkPost if:

  • •You need enterprise-grade transactional email delivery with advanced analytics
  • •SparkPost handles billions of emails and offers predictive deliverability analytics
  • •Your engineering team needs a robust sending API for high-volume application emails

SparkPost is an enterprise transactional email infrastructure platform - it handles massive sending volumes with sophisticated deliverability analytics. ActiveCampaign is a marketing automation platform for campaigns. They serve completely different buyers. SparkPost is for engineering teams managing billions of transactional emails. ActiveCampaign is for marketing teams running campaigns. There's almost no real purchase overlap.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs SparkPost

Which is cheaper, ActiveCampaign or SparkPost?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while SparkPost starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs SparkPost?
ActiveCampaign offers 7 pricing plans, while SparkPost offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or SparkPost offer a free plan?
SparkPost offers a free plan, while ActiveCampaign does not. If budget is a concern, SparkPost lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or SparkPost offer custom enterprise pricing?
SparkPost offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and SparkPost compare for Email Marketing?
Both ActiveCampaign and SparkPost are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while SparkPost offers 3 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. SparkPost Official Pricing- Vendor pricing page

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