Amazon SES vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: Both Amazon SES and Klaviyo offer free plans. Amazon SES has 48 pricing tiers while Klaviyo has 9.
Last updated: July 6, 2026
Klaviyo - Klaviyo's e-commerce automation and revenue attribution are worth the premium over building equivalent features on top of SES.
Amazon SES vs Klaviyo: Quick Pricing Facts
| Feature | Amazon SES | Klaviyo |
|---|---|---|
| Starting Price | $0.00002/mo | Custom pricing |
| Number of Plans | 48 | 9 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES and Klaviyo are both priced at $0.00002/mo, making them equally accessible Email Marketing tools. Together they offer 57 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Klaviyo Try free |
|---|---|---|
| Tier 1 | SERVICE TYPE Custom pricing | Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | Outbound email $0/month | How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | Global Endpoints $0/month | Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | Inbound email $0/month | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | Email Validation Custom pricing | What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | Mail Manager Custom pricing | What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | -Open and mTLS ingress endpoints** $50/month | Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | -Email processing*** $0/month | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | -Archiving $2/month | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
| Tier 10 | -Email add ons Custom pricing | - |
| Tier 11 | Amazon Connect Email Custom pricing | - |
| Tier 12 | Deliverability Expert Services Custom pricing | - |
| Tier 13 | ADD ON FEATURES Custom pricing | - |
| Tier 14 | Tenants $0/monthCheapest | - |
| Tier 15 | $0.005/1000 emails Custom pricing | - |
| Tier 16 | Dedicated IPs Custom pricing | - |
| Tier 17 | - Standard $25/monthCheapest | - |
| Tier 18 | - Managed $15/monthCheapest | - |
| Tier 19 | $0.08/1000 emails $0/monthCheapest | - |
| Tier 20 | $0.04/1000 emails $10/monthCheapest | - |
| Tier 21 | $0.02/1000 emails $50/monthCheapest | - |
| Tier 22 | Contact us $100/monthCheapest | - |
| Tier 23 | Bring Your Own IP Addresses (BYOIP)* $25/monthCheapest | - |
| Tier 24 | Virtual Deliverability Manager Custom pricing | - |
| Tier 25 | - SES deliverability $0/monthCheapest | - |
| Tier 26 | $0.05/1000 emails $10/monthCheapest | - |
| Tier 27 | $0.0005/1000 queries $5000/monthCheapest | - |
| Tier 28 | - Global deliverability $1250/monthCheapest | - |
| Tier 29 | Outgoing messages $250000/monthCheapest | - |
| Tier 30 | Outgoing mail data $0/monthCheapest | - |
| Tier 31 | Incoming messages $1000/monthCheapest | - |
| Tier 32 | Incoming mail chunks $32/monthCheapest | - |
| Tier 33 | Total charges for using SES $26/monthCheapest | - |
| Tier 34 | Dedicated IPs (standard) $3/monthCheapest | - |
| Tier 35 | Option 1: Dedicated IPs (standard) Custom pricing | - |
| Tier 36 | Total charges for using SES (with Dedicated IP - standard) $9055/monthCheapest | - |
| Tier 37 | Option 2: Dedicated IPs (managed) Custom pricing | - |
| Tier 38 | Dedicated IPs (managed) $1/monthCheapest | - |
| Tier 39 | 10,000,000 $0/monthCheapest | - |
| Tier 40 | 40,000,000 $0/monthCheapest | - |
| Tier 41 | 30,000,000 $0/monthCheapest | - |
| Tier 42 | Total charges for using SES (with Dedicated IP - managed) $11322/monthCheapest | - |
| Tier 43 | Open ingress endpoint $1/monthCheapest | - |
| Tier 44 | Messages processed $300000/monthCheapest | - |
| Tier 45 | Mail chunks $50/monthCheapest | - |
| Tier 46 | Archiving ingestion $500000/monthCheapest | - |
| Tier 47 | Archiving storage $500000/monthCheapest | - |
| Tier 48 | Trend Micro Add on scanning $500000/monthCheapest | - |
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Klaviyo
Klaviyo's e-commerce automation and revenue attribution are worth the premium over building equivalent features on top of SES.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Klaviyo freeFree plan availableWhich Should You Choose?
Choose Amazon SES if:
- •You need cheap transactional email at scale - SES is much cheaper per email than Klaviyo
- •Your engineering team handles sending logic and doesn't need a marketing automation UI
- •AWS-native integration and raw control over sending are requirements
Choose Klaviyo if:
- •You run an e-commerce store and need data-driven email and SMS automation
- •Klaviyo's deep Shopify integration and revenue attribution are standard for serious e-commerce
- •You need predictive analytics, pre-built flows, and multi-channel e-commerce automation
Klaviyo is the de facto standard for e-commerce email and SMS - its Shopify integration, revenue attribution, and pre-built abandoned cart and winback flows are the benchmark. Amazon SES is infrastructure that you could theoretically build Klaviyo's features on top of, but that's a significant engineering investment. For e-commerce teams, Klaviyo's purpose-built features justify the cost. For engineering teams that need transactional sending, SES wins on price.
Frequently Asked Questions: Amazon SES vs Klaviyo
How many pricing plans does Amazon SES have vs Klaviyo?
Does Amazon SES or Klaviyo offer a free plan?
Does Amazon SES or Klaviyo offer custom enterprise pricing?
How do Amazon SES and Klaviyo compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Klaviyo Official Pricing- Vendor pricing page
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