Amazon SES vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.000032/mo and Klaviyo starts at Custom pricing. Compare all 58 pricing tiers side by side.
Last updated: August 10, 2026
Klaviyo - Klaviyo's e-commerce automation and revenue attribution are worth the premium over building equivalent features on top of SES.
Amazon SES vs Klaviyo: Quick Pricing Facts
| Feature | Amazon SES | Klaviyo |
|---|---|---|
| Starting Price | $0.000032/mo | Custom pricing |
| Number of Plans | 49 | 9 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES and Klaviyo are both priced at $0.000032/mo, making them equally accessible Email Marketing tools. Together they offer 58 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Klaviyo Try free |
|---|---|---|
| Tier 1 | 0 – 10M emails1 / month $0/month | Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | 10 – 100M emails / month $0/month | How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | > 100M emails / month $0/month | Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | Per account per region per month Custom pricing | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | Feature Custom pricing | What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | Outbound sending Custom pricing | What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | Outbound Email 1 Custom pricing | Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | Virtual Deliverability Manager - SES deliverability Custom pricing | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | Virtual Deliverability Manager - Global deliverability 2 Custom pricing | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
| Tier 10 | Dedicated IPs - Managed 3 Custom pricing | - |
| Tier 11 | Email Validation 4 Custom pricing | - |
| Tier 12 | Global Endpoints 5 Custom pricing | - |
| Tier 13 | Tenants 6 Custom pricing | - |
| Tier 14 | Dedicated IPs - Standard/BYOIP Custom pricing | - |
| Tier 15 | Inbound processing and routing (Mail Manager) Custom pricing | - |
| Tier 16 | Email Processing 8 Custom pricing | - |
| Tier 17 | Authenticated Ingress Endpoint Custom pricing | - |
| Tier 18 | Open Ingress Endpoint 9 Custom pricing | - |
| Tier 19 | Email Add-Ons 10 Custom pricing | - |
| Tier 20 | Outbound sending & Inbound processing and Email routing (Mail Manager) Custom pricing | - |
| Tier 21 | Archiving Custom pricing | - |
| Tier 22 | Outbound email $0/monthCheapest | - |
| Tier 23 | Global Endpoints $0/monthCheapest | - |
| Tier 24 | Email Validation $0/monthCheapest | - |
| Tier 25 | Tenants $0/monthCheapest | - |
| Tier 26 | Dedicated IPs – Standard $25/monthCheapest | - |
| Tier 27 | Dedicated IPs – Managed $15/monthCheapest | - |
| Tier 28 | Bring Your Own IP (BYOIP) $25/monthCheapest | - |
| Tier 29 | Virtual Deliverability Manager – SES deliverability Custom pricing | - |
| Tier 30 | Virtual Deliverability Manager – Global deliverability $1250/monthCheapest | - |
| Tier 31 | Mail Manager – Open / mTLS Ingress Endpoints 2 $50/monthCheapest | - |
| Tier 32 | Mail Manager – Email Processing 3 $0/monthCheapest | - |
| Tier 33 | Mail Manager – Archiving $2/monthCheapest | - |
| Tier 34 | Mail Manager – Email Add-Ons $0/monthCheapest | - |
| Tier 35 | Inbound email $0/monthCheapest | - |
| Tier 36 | Outgoing messages (Essentials) $250000/monthCheapest | - |
| Tier 37 | Outgoing mail data $0/monthCheapest | - |
| Tier 38 | Total monthly cost Custom pricing | - |
| Tier 39 | Outgoing messages (Pro) $2/monthCheapest | - |
| Tier 40 | Fixed monthly charge (Pro) $105/monthCheapest | - |
| Tier 41 | Outgoing messages (Enterprise) $10/monthCheapest | - |
| Tier 42 | Email processing (Mail Manager) $300/monthCheapest | - |
| Tier 43 | Incoming mail chunks $50/monthCheapest | - |
| Tier 44 | Fixed monthly charge (Enterprise) $500/monthCheapest | - |
| Tier 45 | VDM – SES Deliverability $2/monthCheapest | - |
| Tier 46 | VDM – Global Deliverability Custom pricing | - |
| Tier 47 | Mail Manager – Email Processing $500000/monthCheapest | - |
| Tier 48 | Mail Manager – Mail chunks $32/monthCheapest | - |
| Tier 49 | Mail Manager – Open Ingress Endpoint $1/monthCheapest | - |
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Klaviyo
Klaviyo's e-commerce automation and revenue attribution are worth the premium over building equivalent features on top of SES.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Klaviyo freeFree plan availableWhich Should You Choose?
Choose Amazon SES if:
- •You need cheap transactional email at scale - SES is much cheaper per email than Klaviyo
- •Your engineering team handles sending logic and doesn't need a marketing automation UI
- •AWS-native integration and raw control over sending are requirements
Choose Klaviyo if:
- •You run an e-commerce store and need data-driven email and SMS automation
- •Klaviyo's deep Shopify integration and revenue attribution are standard for serious e-commerce
- •You need predictive analytics, pre-built flows, and multi-channel e-commerce automation
Klaviyo is the de facto standard for e-commerce email and SMS - its Shopify integration, revenue attribution, and pre-built abandoned cart and winback flows are the benchmark. Amazon SES is infrastructure that you could theoretically build Klaviyo's features on top of, but that's a significant engineering investment. For e-commerce teams, Klaviyo's purpose-built features justify the cost. For engineering teams that need transactional sending, SES wins on price.
Frequently Asked Questions: Amazon SES vs Klaviyo
How many pricing plans does Amazon SES have vs Klaviyo?
Does Amazon SES or Klaviyo offer a free plan?
Does Amazon SES or Klaviyo offer custom enterprise pricing?
How do Amazon SES and Klaviyo compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Klaviyo Official Pricing- Vendor pricing page
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