Amazon SES vs SendPulse: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and SendPulse. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.00002/mo and SendPulse starts at Custom pricing. Compare all 50 pricing tiers side by side.
Last updated: March 16, 2026
Amazon SES vs SendPulse: Quick Pricing Facts
| Feature | Amazon SES | SendPulse |
|---|---|---|
| Starting Price | $0.00002/mo | Custom pricing |
| Number of Plans | 46 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Amazon SES and SendPulse are both priced at $0.00002/mo, making them equally accessible Email Marketing tools. Together they offer 50 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Amazon SES stands out with a free plan for getting started. Amazon SES uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try it free |  SendPulse Try it free |
|---|---|---|
| Tier 1 | SERVICE TYPE Custom pricing | EMAIL Custom pricing |
| Tier 2 | Outbound email $0/monthCheapest | CHATBOTS Custom pricing |
| Tier 3 | Global Endpoints $0/monthCheapest | SERVICES Custom pricing |
| Tier 4 | Inbound email $0/monthCheapest | RESOURCES Custom pricing |
| Tier 5 | Email Validation Custom pricing | — |
| Tier 6 | Mail Manager Custom pricing | — |
| Tier 7 | -Open ingress endpoint** $50/monthCheapest | — |
| Tier 8 | -Email processing*** $0/monthCheapest | — |
| Tier 9 | -Archiving $2/monthCheapest | — |
| Tier 10 | -Email add ons Custom pricing | — |
| Tier 11 | Amazon Connect Email Custom pricing | — |
| Tier 12 | Deliverability Expert Services Custom pricing | — |
| Tier 13 | ADD ON FEATURES Custom pricing | — |
| Tier 14 | Tenants $0/monthCheapest | — |
| Tier 15 | $0.005/1000 emails Custom pricing | — |
| Tier 16 | Dedicated IPs Custom pricing | — |
| Tier 17 | - Standard $25/monthCheapest | — |
| Tier 18 | - Managed $15/monthCheapest | — |
| Tier 19 | $0.08/1000 emails $0/monthCheapest | — |
| Tier 20 | $0.04/1000 emails $10/monthCheapest | — |
| Tier 21 | $0.02/1000 emails $50/monthCheapest | — |
| Tier 22 | Contact us $100/monthCheapest | — |
| Tier 23 | Bring Your Own IP Addresses (BYOIP)* $25/monthCheapest | — |
| Tier 24 | Inbox Deliverability: Virtual Deliverability Manager $0/monthCheapest | — |
| Tier 25 | $0.05/1000 emails $10/monthCheapest | — |
| Tier 26 | $0.0005/1000 queries $5000/monthCheapest | — |
| Tier 27 | Outgoing messages $250000/monthCheapest | — |
| Tier 28 | Outgoing mail data $0/monthCheapest | — |
| Tier 29 | Incoming messages $1000/monthCheapest | — |
| Tier 30 | Incoming mail chunks $32/monthCheapest | — |
| Tier 31 | Total charges for using SES $26/monthCheapest | — |
| Tier 32 | Dedicated IPs (standard) $3/monthCheapest | — |
| Tier 33 | Option 1: Dedicated IPs (standard) Custom pricing | — |
| Tier 34 | Total charges for using SES (with Dedicated IP - standard) $9055/monthCheapest | — |
| Tier 35 | Option 2: Dedicated IPs (managed) Custom pricing | — |
| Tier 36 | Dedicated IPs (managed) $1/monthCheapest | — |
| Tier 37 | 10,000,000 $0/monthCheapest | — |
| Tier 38 | 40,000,000 $0/monthCheapest | — |
| Tier 39 | 30,000,000 $0/monthCheapest | — |
| Tier 40 | Total charges for using SES (with Dedicated IP - managed) $11322/monthCheapest | — |
| Tier 41 | Open ingress endpoint $1/monthCheapest | — |
| Tier 42 | Messages processed $300000/monthCheapest | — |
| Tier 43 | Mail chunks $50/monthCheapest | — |
| Tier 44 | Archiving ingestion $500000/monthCheapest | — |
| Tier 45 | Archiving storage $500000/monthCheapest | — |
| Tier 46 | Trend Micro Add on scanning $500000/monthCheapest | — |
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Amazon SES
Amazon SES offers a free plan, offers 46 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Amazon SES
Try Amazon SES freeWhich Should You Choose?
Choose Amazon SES if:
- •You need a free plan with core features—Amazon SES offers no-cost access with no credit card required
- •You need 46 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Amazon SES's user experience and interface over price (both tools are similarly priced)
Choose SendPulse if:
- •You prioritize SendPulse's user experience and interface over price (both tools are similarly priced)
- •SendPulse's freemium pricing lets you match exact team size without tier gaps
- •SendPulse keeps its feature set lean, which means faster onboarding and less complexity
Amazon SES offers a free plan [1], eliminating the cost barrier for evaluation, while SendPulse requires paid subscription from the start. This gives Amazon SES a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Amazon SES's free tier, upgrading to a paid plan at approximately $0.00002/mo provides substantial additional functionality. Compare this pricing path against SendPulse's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Amazon SES's 46 tiers provide flexibility at different budgets, while SendPulse's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Amazon SES is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Amazon SES vs SendPulse
How many pricing plans does Amazon SES have vs SendPulse?
Does Amazon SES or SendPulse offer a free plan?
Does Amazon SES or SendPulse offer custom enterprise pricing?
What pricing models do Amazon SES and SendPulse use?
How do Amazon SES and SendPulse compare for Email Marketing?
Sources
- Amazon SES Official Pricing— Vendor pricing page
- SendPulse Official Pricing— Vendor pricing page
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