Amazon SES vs SendPulse: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and SendPulse. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.00002/mo and SendPulse starts at Custom pricing. Compare all 52 pricing tiers side by side.
Last updated: July 6, 2026
Amazon SES vs SendPulse: Quick Pricing Facts
| Feature | Amazon SES | SendPulse |
|---|---|---|
| Starting Price | $0.00002/mo | Custom pricing |
| Number of Plans | 48 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Amazon SES and SendPulse are both priced at $0.00002/mo, making them equally accessible Email Marketing tools. Together they offer 52 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Amazon SES stands out with a free plan for getting started. Amazon SES uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  SendPulse Try free |
|---|---|---|
| Tier 1 | SERVICE TYPE Custom pricing | EMAIL Custom pricing |
| Tier 2 | Outbound email $0/monthCheapest | CHATBOTS Custom pricing |
| Tier 3 | Global Endpoints $0/monthCheapest | SERVICES Custom pricing |
| Tier 4 | Inbound email $0/monthCheapest | RESOURCES Custom pricing |
| Tier 5 | Email Validation Custom pricing | - |
| Tier 6 | Mail Manager Custom pricing | - |
| Tier 7 | -Open and mTLS ingress endpoints** $50/monthCheapest | - |
| Tier 8 | -Email processing*** $0/monthCheapest | - |
| Tier 9 | -Archiving $2/monthCheapest | - |
| Tier 10 | -Email add ons Custom pricing | - |
| Tier 11 | Amazon Connect Email Custom pricing | - |
| Tier 12 | Deliverability Expert Services Custom pricing | - |
| Tier 13 | ADD ON FEATURES Custom pricing | - |
| Tier 14 | Tenants $0/monthCheapest | - |
| Tier 15 | $0.005/1000 emails Custom pricing | - |
| Tier 16 | Dedicated IPs Custom pricing | - |
| Tier 17 | - Standard $25/monthCheapest | - |
| Tier 18 | - Managed $15/monthCheapest | - |
| Tier 19 | $0.08/1000 emails $0/monthCheapest | - |
| Tier 20 | $0.04/1000 emails $10/monthCheapest | - |
| Tier 21 | $0.02/1000 emails $50/monthCheapest | - |
| Tier 22 | Contact us $100/monthCheapest | - |
| Tier 23 | Bring Your Own IP Addresses (BYOIP)* $25/monthCheapest | - |
| Tier 24 | Virtual Deliverability Manager Custom pricing | - |
| Tier 25 | - SES deliverability $0/monthCheapest | - |
| Tier 26 | $0.05/1000 emails $10/monthCheapest | - |
| Tier 27 | $0.0005/1000 queries $5000/monthCheapest | - |
| Tier 28 | - Global deliverability $1250/monthCheapest | - |
| Tier 29 | Outgoing messages $250000/monthCheapest | - |
| Tier 30 | Outgoing mail data $0/monthCheapest | - |
| Tier 31 | Incoming messages $1000/monthCheapest | - |
| Tier 32 | Incoming mail chunks $32/monthCheapest | - |
| Tier 33 | Total charges for using SES $26/monthCheapest | - |
| Tier 34 | Dedicated IPs (standard) $3/monthCheapest | - |
| Tier 35 | Option 1: Dedicated IPs (standard) Custom pricing | - |
| Tier 36 | Total charges for using SES (with Dedicated IP - standard) $9055/monthCheapest | - |
| Tier 37 | Option 2: Dedicated IPs (managed) Custom pricing | - |
| Tier 38 | Dedicated IPs (managed) $1/monthCheapest | - |
| Tier 39 | 10,000,000 $0/monthCheapest | - |
| Tier 40 | 40,000,000 $0/monthCheapest | - |
| Tier 41 | 30,000,000 $0/monthCheapest | - |
| Tier 42 | Total charges for using SES (with Dedicated IP - managed) $11322/monthCheapest | - |
| Tier 43 | Open ingress endpoint $1/monthCheapest | - |
| Tier 44 | Messages processed $300000/monthCheapest | - |
| Tier 45 | Mail chunks $50/monthCheapest | - |
| Tier 46 | Archiving ingestion $500000/monthCheapest | - |
| Tier 47 | Archiving storage $500000/monthCheapest | - |
| Tier 48 | Trend Micro Add on scanning $500000/monthCheapest | - |
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Which Should You Choose?
Choose Amazon SES if:
- •You need AWS-native transactional email infrastructure at the lowest possible cost
- •Engineering team control over sending logic is a requirement
- •High-volume transactional email is the primary use case
Choose SendPulse if:
- •You need a multi-channel platform covering email, SMS, web push, and chatbots
- •SendPulse's free plan includes all channels with 500 subscribers
- •Your team wants one tool for multiple communication channels at an affordable price
SendPulse is a multi-channel marketing platform covering email, SMS, web push, and chatbot messaging with a free tier. Amazon SES is raw email infrastructure. For marketing teams, SendPulse's multi-channel approach at low cost is appealing. For engineering teams building application email infrastructure, SES's pricing and AWS integration are the differentiators. These tools serve different buyers.
Frequently Asked Questions: Amazon SES vs SendPulse
How many pricing plans does Amazon SES have vs SendPulse?
Does Amazon SES or SendPulse offer a free plan?
Does Amazon SES or SendPulse offer custom enterprise pricing?
What pricing models do Amazon SES and SendPulse use?
How do Amazon SES and SendPulse compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- SendPulse Official Pricing- Vendor pricing page
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