Amazon SES vs SendPulse: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and SendPulse. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.000032/mo and SendPulse starts at Custom pricing. Compare all 53 pricing tiers side by side.
Last updated: August 10, 2026
Amazon SES vs SendPulse: Quick Pricing Facts
| Feature | Amazon SES | SendPulse |
|---|---|---|
| Starting Price | $0.000032/mo | Custom pricing |
| Number of Plans | 49 | 4 |
| Free Tier | No | No |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Amazon SES and SendPulse are both priced at $0.000032/mo, making them equally accessible Email Marketing tools. Together they offer 53 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Amazon SES uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  SendPulse Try free |
|---|---|---|
| Tier 1 | 0 – 10M emails1 / month $0/monthCheapest | EMAIL Custom pricing |
| Tier 2 | 10 – 100M emails / month $0/monthCheapest | CHATBOTS Custom pricing |
| Tier 3 | > 100M emails / month $0/monthCheapest | SERVICES Custom pricing |
| Tier 4 | Per account per region per month Custom pricing | RESOURCES Custom pricing |
| Tier 5 | Feature Custom pricing | - |
| Tier 6 | Outbound sending Custom pricing | - |
| Tier 7 | Outbound Email 1 Custom pricing | - |
| Tier 8 | Virtual Deliverability Manager - SES deliverability Custom pricing | - |
| Tier 9 | Virtual Deliverability Manager - Global deliverability 2 Custom pricing | - |
| Tier 10 | Dedicated IPs - Managed 3 Custom pricing | - |
| Tier 11 | Email Validation 4 Custom pricing | - |
| Tier 12 | Global Endpoints 5 Custom pricing | - |
| Tier 13 | Tenants 6 Custom pricing | - |
| Tier 14 | Dedicated IPs - Standard/BYOIP Custom pricing | - |
| Tier 15 | Inbound processing and routing (Mail Manager) Custom pricing | - |
| Tier 16 | Email Processing 8 Custom pricing | - |
| Tier 17 | Authenticated Ingress Endpoint Custom pricing | - |
| Tier 18 | Open Ingress Endpoint 9 Custom pricing | - |
| Tier 19 | Email Add-Ons 10 Custom pricing | - |
| Tier 20 | Outbound sending & Inbound processing and Email routing (Mail Manager) Custom pricing | - |
| Tier 21 | Archiving Custom pricing | - |
| Tier 22 | Outbound email $0/monthCheapest | - |
| Tier 23 | Global Endpoints $0/monthCheapest | - |
| Tier 24 | Email Validation $0/monthCheapest | - |
| Tier 25 | Tenants $0/monthCheapest | - |
| Tier 26 | Dedicated IPs – Standard $25/monthCheapest | - |
| Tier 27 | Dedicated IPs – Managed $15/monthCheapest | - |
| Tier 28 | Bring Your Own IP (BYOIP) $25/monthCheapest | - |
| Tier 29 | Virtual Deliverability Manager – SES deliverability Custom pricing | - |
| Tier 30 | Virtual Deliverability Manager – Global deliverability $1250/monthCheapest | - |
| Tier 31 | Mail Manager – Open / mTLS Ingress Endpoints 2 $50/monthCheapest | - |
| Tier 32 | Mail Manager – Email Processing 3 $0/monthCheapest | - |
| Tier 33 | Mail Manager – Archiving $2/monthCheapest | - |
| Tier 34 | Mail Manager – Email Add-Ons $0/monthCheapest | - |
| Tier 35 | Inbound email $0/monthCheapest | - |
| Tier 36 | Outgoing messages (Essentials) $250000/monthCheapest | - |
| Tier 37 | Outgoing mail data $0/monthCheapest | - |
| Tier 38 | Total monthly cost Custom pricing | - |
| Tier 39 | Outgoing messages (Pro) $2/monthCheapest | - |
| Tier 40 | Fixed monthly charge (Pro) $105/monthCheapest | - |
| Tier 41 | Outgoing messages (Enterprise) $10/monthCheapest | - |
| Tier 42 | Email processing (Mail Manager) $300/monthCheapest | - |
| Tier 43 | Incoming mail chunks $50/monthCheapest | - |
| Tier 44 | Fixed monthly charge (Enterprise) $500/monthCheapest | - |
| Tier 45 | VDM – SES Deliverability $2/monthCheapest | - |
| Tier 46 | VDM – Global Deliverability Custom pricing | - |
| Tier 47 | Mail Manager – Email Processing $500000/monthCheapest | - |
| Tier 48 | Mail Manager – Mail chunks $32/monthCheapest | - |
| Tier 49 | Mail Manager – Open Ingress Endpoint $1/monthCheapest | - |
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Which Should You Choose?
Choose Amazon SES if:
- •You need AWS-native transactional email infrastructure at the lowest possible cost
- •Engineering team control over sending logic is a requirement
- •High-volume transactional email is the primary use case
Choose SendPulse if:
- •You need a multi-channel platform covering email, SMS, web push, and chatbots
- •SendPulse's free plan includes all channels with 500 subscribers
- •Your team wants one tool for multiple communication channels at an affordable price
SendPulse is a multi-channel marketing platform covering email, SMS, web push, and chatbot messaging with a free tier. Amazon SES is raw email infrastructure. For marketing teams, SendPulse's multi-channel approach at low cost is appealing. For engineering teams building application email infrastructure, SES's pricing and AWS integration are the differentiators. These tools serve different buyers.
Frequently Asked Questions: Amazon SES vs SendPulse
How many pricing plans does Amazon SES have vs SendPulse?
Does Amazon SES or SendPulse offer custom enterprise pricing?
What pricing models do Amazon SES and SendPulse use?
How do Amazon SES and SendPulse compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- SendPulse Official Pricing- Vendor pricing page
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