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Amplitude vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Amplitude and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Both Amplitude and Smartlook offer free plans. Amplitude has 4 pricing tiers while Smartlook has 4.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Amplitude freeTry Smartlook freePrice updated 11d agoPrice updated 14d ago
Best Value

Amplitude - Amplitude's product analytics depth is significantly greater; Smartlook is a simpler all-in-one for smaller teams.

Amplitude vs Smartlook: Quick Pricing Facts

FeatureAmplitudeSmartlook
Starting PriceCustom pricing$79/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Amplitude and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 49 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Amplitude
Amplitude
Try free
Smartlook
Smartlook
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • AI Agents and MCP
  • Basic Product Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Tier 2
PlusPopular
$0/monthCheapest
Includes
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention
ProPopular
$79/month
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Tier 3
Growth
Custom pricing
Includes
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Tier 4
Enterprise
Custom pricing
Includes
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security

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Amplitude

Digital analytics platform for product and growth teams

View all Amplitude plans

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

What Reviewers Say

Our Pick

Amplitude

Amplitude's product analytics depth is significantly greater; Smartlook is a simpler all-in-one for smaller teams.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Amplitude freeFree plan available

Which Should You Choose?

Choose Amplitude if:

  • You need quantitative product analytics with funnels, retention curves, and behavioral cohorts
  • Your team makes aggregate data-driven decisions, not individual session reviews
  • Amplitude Experiment and Audiences are important for your growth process

Choose Smartlook if:

  • You need session recordings, heatmaps, and event tracking in one affordable tool
  • Smartlook's combined qualitative and quantitative approach covers your needs
  • Mobile app session replay alongside web analytics is a requirement

Smartlook combines session recording, heatmaps, and basic product analytics. Amplitude is a dedicated product analytics platform with far deeper cohort and retention capabilities. Smartlook starts at $55/month for 5,000 sessions. Amplitude is free up to 10 million events/month. Smartlook is a reasonable all-in-one choice for smaller teams. Larger product teams with rigorous analytics needs will hit Smartlook's ceiling quickly.

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Frequently Asked Questions: Amplitude vs Smartlook

How many pricing plans does Amplitude have vs Smartlook?
Amplitude offers 4 pricing plans, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Amplitude or Smartlook offer a free plan?
Yes, both Amplitude and Smartlook offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Amplitude or Smartlook?
Both Amplitude and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Amplitude plan?
The Plus plan is Amplitude's most popular tier, priced at Free. Key features include AI Agents and MCP, Scale up to 70M Events, Custom events and formulas.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Amplitude or Smartlook offer custom enterprise pricing?
Yes, both Amplitude and Smartlook offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Amplitude and Smartlook compare for Analytics?
Both Amplitude and Smartlook are Analytics tools. Amplitude offers 4 plans starting at Custom pricing, while Smartlook offers 4 plans starting at $79/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Amplitude Official Pricing- Vendor pricing page
  2. Smartlook Official Pricing- Vendor pricing page

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