Clarity by Microsoft vs Smartlook: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Smartlook. See all plans, features, and costs at a glance.
Bottom line: Both Clarity by Microsoft and Smartlook offer free plans. Clarity by Microsoft has 1 pricing tiers while Smartlook has 4.
Last updated: July 2, 2026
Clarity by Microsoft - Clarity wins for web behavior analytics at zero cost; choose Smartlook only for mobile app recording.
Clarity by Microsoft vs Smartlook: Quick Pricing Facts
| Feature | Clarity by Microsoft | Smartlook |
|---|---|---|
| Starting Price | Custom pricing | $79/mo |
| Number of Plans | 1 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Clarity by Microsoft uses freemium pricing while Smartlook uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  Smartlook Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | - | ProPopular $79/monthCheapest $79 / year Includes
|
| Tier 3 | - | Business $199/monthCheapest $199 / year Includes
|
| Tier 4 | - | Enterprise Custom pricing Includes
|
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansClarity by Microsoft
Clarity wins for web behavior analytics at zero cost; choose Smartlook only for mobile app recording.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Clarity by Microsoft freeFree plan availableWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You want unlimited session recordings and heatmaps for free - Clarity has no session caps
- •Microsoft-backed reliability with simple GTM deployment is sufficient
- •Zero budget is the deciding factor
Choose Smartlook if:
- •You need session recording that works for both web and mobile apps
- •Smartlook's free plan covers 3,000 sessions/month; paid plans from $55/month add funnels and heatmaps
- •Funnel analysis alongside session replay is an important workflow for your team
Clarity and Smartlook both offer session recordings and heatmaps, but Clarity is completely free while Smartlook charges from $55/month for full features. Smartlook's key differentiator is mobile app recording - it works on iOS and Android, which Clarity does not. For web-only behavior analytics, Clarity's unlimited free tier is the obvious winner. If your product has a mobile app and you need unified web and mobile session data, Smartlook justifies its pricing.
Frequently Asked Questions: Clarity by Microsoft vs Smartlook
How many pricing plans does Clarity by Microsoft have vs Smartlook?
Does Clarity by Microsoft or Smartlook offer a free plan?
Can I save money by paying annually for Clarity by Microsoft or Smartlook?
What is the most popular Smartlook plan?
Does Clarity by Microsoft or Smartlook offer custom enterprise pricing?
What pricing models do Clarity by Microsoft and Smartlook use?
How do Clarity by Microsoft and Smartlook compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- Smartlook Official Pricing- Vendor pricing page
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