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Clarity by Microsoft vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Clarity by Microsoft and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Both Clarity by Microsoft and Smartlook offer free plans. Clarity by Microsoft has 1 pricing tiers while Smartlook has 4.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Clarity by Microsoft vs Smartlook: Quick Pricing Facts

FeatureClarity by MicrosoftSmartlook
Starting PriceCustom pricing$79/mo
Number of Plans14
Free TierYesYes
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Clarity by Microsoft and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Clarity by Microsoft uses freemium pricing while Smartlook uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Clarity by Microsoft
Clarity by Microsoft
Try it free
Smartlook
Smartlook
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Gratuit à jamais
  • Plus de 2 millions de sites et d’applications dans le monde entier
  • Conforme aux RGPD et CCPA (California Consumer Privacy Act)
Start with Free
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Tier 2
ProPopular
$79/monthCheapest
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Tier 3
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise

Swipe to compare plans →

Clarity by Microsoft

Free heatmaps and session recordings by Microsoft

View all Clarity by Microsoft plans

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans
Our Pick

Smartlook

Smartlook offers a free plan, offers 4 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Smartlook

Try Smartlook free

Which Should You Choose?

Choose Clarity by Microsoft if:

  • You prefer Clarity by Microsoft's free tier features—Gratuit à jamais, Plus de 2 millions de sites et d’applications dans le monde entier
  • You prioritize Clarity by Microsoft's user experience and interface over price (both tools are similarly priced)
  • You want Clarity by Microsoft's approach to incremental feature unlocking across its 1 pricing tier

Choose Smartlook if:

  • You prefer Smartlook's free tier features—Session recordings, Heatmaps
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Smartlook offers 17 additional features across its plans
  • Your team needs custom enterprise pricing—Smartlook offers negotiated terms for large deployments

Both Clarity by Microsoft and Smartlook offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Clarity by Microsoft includes 3 features, while Smartlook includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Clarity by Microsoft vs Smartlook

How many pricing plans does Clarity by Microsoft have vs Smartlook?
Clarity by Microsoft offers 1 pricing plan, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clarity by Microsoft or Smartlook offer a free plan?
Yes, both Clarity by Microsoft and Smartlook offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Clarity by Microsoft or Smartlook?
Both Clarity by Microsoft and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Clarity by Microsoft or Smartlook offer custom enterprise pricing?
Smartlook offers a custom-priced enterprise tier for larger teams. Clarity by Microsoft lists all its pricing publicly.
What pricing models do Clarity by Microsoft and Smartlook use?
Clarity by Microsoft uses a freemium pricing model, while Smartlook uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Clarity by Microsoft and Smartlook compare for Analytics?
Both Clarity by Microsoft and Smartlook are Analytics tools. Clarity by Microsoft offers 1 plan starting at Custom pricing, while Smartlook offers 4 plans starting at $79/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Clarity by Microsoft Official PricingVendor pricing page
  2. Smartlook Official PricingVendor pricing page

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