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Email Marketing

AWeber vs Customer.io: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and Customer.io. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo, making it $88/mo cheaper than Customer.io ($100/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try AWeber freeTry Customer.io freePrice updated 10d agoPrice updated 10d ago

AWeber vs Customer.io: Quick Pricing Facts

FeatureAWeberCustomer.io
Starting Price$12.5/mo$100/mo
Number of Plans33
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber is the more affordable option, starting at $12.5/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 6 combined pricing plans and 31 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
AWeber
AWeber
Try free
Customer.io
Customer.io
Try free
Tier 1
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
Essentials
$100/month
Start with Essentials
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
Premium
$1000/month
Start with Premium
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite
Enterprise
Custom pricing
Start with Enterprise

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AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

Which Should You Choose?

Choose AWeber if:

  • •Your team needs a simple email marketing tool without engineering support
  • •AWeber's free plan and template library cover your basic email marketing workflow
  • •You want a proven, marketer-friendly tool without complex data infrastructure

Choose Customer.io if:

  • •Your engineering team needs precise behavioral email triggered by real-time application events
  • •Customer.io handles complex logic, segmentation, and multi-channel messaging for product teams
  • •You're building lifecycle email infrastructure that connects to your product's event stream

AWeber is for marketing teams running newsletters and autoresponders. Customer.io is for product and engineering teams building behavioral lifecycle messaging. AWeber requires no engineering. Customer.io requires event instrumentation but delivers much more precise targeting. For a SaaS company with engineers, Customer.io's behavioral triggers are worth the complexity. For a small business sending newsletters, AWeber is sufficient.

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Frequently Asked Questions: AWeber vs Customer.io

Which is cheaper, AWeber or Customer.io?
As of July 2026, AWeber starts at a lower price point. AWeber starts at $12.5/mo while Customer.io starts at $100/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does AWeber have vs Customer.io?
AWeber offers 3 pricing plans, while Customer.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or Customer.io offer custom enterprise pricing?
Customer.io offers a custom-priced enterprise tier for larger teams. AWeber lists all its pricing publicly.
How do AWeber and Customer.io compare for Email Marketing?
Both AWeber and Customer.io are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while Customer.io offers 3 plans starting at $100/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. AWeber Official Pricing- Vendor pricing page
  2. Customer.io Official Pricing- Vendor pricing page

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