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AWeber vs Customer.io: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and Customer.io. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo, making it $88/mo cheaper than Customer.io ($100/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try AWeber freeTry Customer.io free

AWeber vs Customer.io: Quick Pricing Facts

FeatureAWeberCustomer.io
Starting Price$12.5/mo$100/mo
Number of Plans33
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber is the more affordable option, starting at $12.5/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 6 combined pricing plans and 31 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
AWeber
Customer.io
Customer.io
Try it free
Tier 1
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
Essentials
$100/month
Start with Essentials
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
Premium
$1000/month
Start with Premium
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite
Enterprise
Custom pricing
Start with Enterprise

Swipe to compare plans →

AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans
Our Pick

AWeber

AWeber starts at $87.5/mo lower ($12.5/mo vs $100/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: AWeber

Try AWeber free

Which Should You Choose?

Choose AWeber if:

  • •You want lower per-user costs—AWeber starts at $12.5/mo, saving $87.5/mo compared to Customer.io at $100/mo
  • •You want more features built-in—AWeber offers 31 additional features across its plans
  • •You want AWeber's approach to incremental feature unlocking across its 3 pricing tiers

Choose Customer.io if:

  • •Your team needs custom enterprise pricing—Customer.io offers negotiated terms for large deployments
  • •Customer.io's usage-based pricing lets you match exact team size without tier gaps
  • •Customer.io keeps its feature set lean, which means faster onboarding and less complexity

AWeber is the more affordable choice [1], starting at $12.5/mo compared to Customer.io's $100/mo. For a 50-person team on paid plans, this translates to AWeber saving approximately $4375/month. AWeber offers 3 pricing tiers compared to Customer.io's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, AWeber provides 31 total features versus 0 for Customer.io, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, AWeber offers the better cost-to-value ratio. Consider Customer.io only if its unique capabilities directly address a gap AWeber cannot fill.

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Frequently Asked Questions: AWeber vs Customer.io

Which is cheaper, AWeber or Customer.io?
As of March 2026, AWeber starts at a lower price point. AWeber starts at $12.5/mo while Customer.io starts at $100/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does AWeber have vs Customer.io?
AWeber offers 3 pricing plans, while Customer.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or Customer.io offer custom enterprise pricing?
Customer.io offers a custom-priced enterprise tier for larger teams. AWeber lists all its pricing publicly.
How do AWeber and Customer.io compare for Email Marketing?
Both AWeber and Customer.io are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while Customer.io offers 3 plans starting at $100/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. AWeber Official Pricing— Vendor pricing page
  2. Customer.io Official Pricing— Vendor pricing page

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