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Email Marketing

AWeber vs EmailOctopus: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and EmailOctopus. See all plans, features, and costs at a glance.

Bottom line: EmailOctopus starts at $9/mo, making it $4/mo cheaper than AWeber ($12.5/mo). EmailOctopus offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

AWeber vs EmailOctopus: Quick Pricing Facts

FeatureAWeberEmailOctopus
Starting Price$12.5/mo$9/mo
Number of Plans32
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

EmailOctopus is the more affordable option, starting at $9/mo compared to AWeber's $12.5/mo. Both are Email Marketing tools with 5 combined pricing plans and 40 features compared.

EmailOctopus stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
EmailOctopus
EmailOctopus
Try it free
Tier 1
Done For You
$20/month
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
Free
$0/monthCheapest
Includes
  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Create up to 3 landing pages and forms
  • Access for 1 user
Start with Free
Tier 2
Plus
$20/month
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
$9
$9/monthCheapest
Includes
  • Full control over your email design
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time
Start with $9
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite

Swipe to compare plans →

AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

EmailOctopus

Simple, affordable email marketing for small businesses

View all EmailOctopus plans
Our Pick

EmailOctopus

EmailOctopus offers a free plan, starts at $3.5/mo lower ($9/mo vs $12.5/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: EmailOctopus

Try EmailOctopus free

Which Should You Choose?

Choose AWeber if:

  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—AWeber offers 22 additional features across its plans
  • You prioritize AWeber's user experience and interface over price (both tools are similarly priced)

Choose EmailOctopus if:

  • You want lower per-user costs—EmailOctopus starts at $9/mo, saving $3.5/mo compared to AWeber at $12.5/mo
  • You need a free plan with EmailOctopus branding on emails, Reports available for 30 days—EmailOctopus offers no-cost access with no credit card required
  • You prioritize EmailOctopus's user experience and interface over price (both tools are similarly priced)

EmailOctopus is the more affordable choice [1], starting at $9/mo compared to AWeber's $12.5/mo. For a 50-person team on paid plans, this translates to EmailOctopus saving approximately $175/month. EmailOctopus offers 2 pricing tiers compared to AWeber's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, EmailOctopus provides 9 total features versus 31 for AWeber, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, EmailOctopus delivers superior value. AWeber may justify its premium for specialized needs, but most organizations will find EmailOctopus the smarter financial choice.

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Frequently Asked Questions: AWeber vs EmailOctopus

Which is cheaper, AWeber or EmailOctopus?
As of March 2026, EmailOctopus starts at a lower price point. AWeber starts at $12.5/mo while EmailOctopus starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does AWeber have vs EmailOctopus?
AWeber offers 3 pricing plans, while EmailOctopus offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or EmailOctopus offer a free plan?
EmailOctopus offers a free plan, while AWeber does not. If budget is a concern, EmailOctopus lets you get started at no cost.
How do AWeber and EmailOctopus compare for Email Marketing?
Both AWeber and EmailOctopus are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while EmailOctopus offers 2 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. AWeber Official PricingVendor pricing page
  2. EmailOctopus Official PricingVendor pricing page

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