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Email Marketing

Beehiiv vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Beehiiv and Emma. See all plans, features, and costs at a glance.

Bottom line: Beehiiv starts at $43/mo, making it $62/mo cheaper than Emma ($105/mo). Beehiiv offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Beehiiv freeTry Emma freePrice updated 4d agoPrice updated 4d ago

Beehiiv vs Emma: Quick Pricing Facts

FeatureBeehiivEmma
Starting Price$43/mo$105/mo
Number of Plans415
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Beehiiv is the more affordable option, starting at $43/mo compared to Emma's $105/mo. Both are Email Marketing tools with 19 combined pricing plans and 390 features compared.

Beehiiv stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Beehiiv
Beehiiv
Try free
Emma
Tier 1
Launch
$0/monthCheapest
Includes
  • Newsletters, Website, and Podcast
  • Campaign Analytics
  • Unlimited Email Sends
  • Recommendation Network
  • Optimized Deliverability
  • Custom Domains
  • Link-in-Bio
  • AI Website Builder
  • API Access (excluding Send API)
  • beehiiv MCP (Read Access)
  • beehiiv Agent (Read Access)New
Start with Launch
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Tier 2
Scale
$43/monthCheapest
Includes
  • Ad Network*†
  • Recommendations*†
  • 0% Take Rate on Paid Subscriptions*
  • Digital Products
  • CommunityNew
  • Email Automations
  • Surveys & Polls
  • Advanced Website Analytics
  • Webhooks
  • beehiiv MCP (Write Access)
  • beehiiv Agent (Write Access)New
  • Teams (3 Seats)*
  • Slack Community Access*
  • Human Support
Start with Scale
Emma Lite
Custom pricing
Start with Emma Lite
Tier 3
Max
$96/monthCheapest
Includes
  • Remove beehiiv Branding*
  • Sponsorship Storefront
  • Audio Newsletters
  • Digital Products (Appointments)
  • RSS to Send
  • Up to 10 Publications*
  • Teams (Unlimited Seats)*
  • Priority Human Support
  • Getty Image Credits
  • Dynamic Content
  • AI Bot Control
  • Send API*
  • Group Subscriptions
  • Click-Triggered Automations
Start with Max
EMMA LITE INCLUDES:
Custom pricing
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
Start with EMMA LITE INCLUDES:
Tier 4
Enterprise
Custom pricing
Includes
  • Concierge Onboarding
  • Dedicated Account Manager
  • Dedicated IP Addresses
  • Random Cohort Sends
  • Custom Publication Limits
  • Invite-Only Webinars with our CEO
  • VIP Human Support
  • Deliverability Reports (coming soon)
  • SSO
Start with Enterprise
DEMO LITE PLAN
Custom pricing
Start with DEMO LITE PLAN
Tier 5
-
EVERYTHING IN LITE, PLUS:
$205/monthCheapest
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 6
-
Emma for Teams
Custom pricing
Start with Emma for Teams
Tier 7
-
EVERYTHING IN LITE, PLUS:
Custom pricing
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 8
-
DEMO TEAMS PLAN
Custom pricing
Start with DEMO TEAMS PLAN
Tier 9
-
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
Tier 10
-
Emma Corporate
Custom pricing
Start with Emma Corporate
Tier 11
-
Emma Lite
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma Lite
Tier 12
-
5 users
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5 users
Tier 13
-
Emma for Teams
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma for Teams
Tier 14
-
5+ subaccounts
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5+ subaccounts
Tier 15
-
10+ subaccounts
Custom pricing
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 10+ subaccounts
  • Unlimited users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
  • Priority Support
Start with 10+ subaccounts

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Beehiiv freeFree plan availableTry Emma freeFrom $105/mo
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Answer 2 quick questions and we'll help you choose the right plan

Beehiiv

Newsletter platform with monetization and growth tools

View all Beehiiv plans

Emma

Email marketing with brand control and team management

View all Emma plans

Which Should You Choose?

Choose Beehiiv if:

  • •You're building a newsletter business with referral programs and paid subscriber monetization
  • •Beehiiv's creator-native tools are purpose-built for your model
  • •You want a modern newsletter platform, not a legacy enterprise tool

Choose Emma if:

  • •Your enterprise or franchise needs role-based access and brand controls across multiple email teams
  • •Emma's multi-account management and approval workflows serve distributed organizations
  • •You need dedicated onboarding and account management

Emma serves enterprise organizations managing email across multiple teams with governance needs. Beehiiv serves newsletter creators building audience businesses. These serve completely different market segments.

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Frequently Asked Questions: Beehiiv vs Emma

Which is cheaper, Beehiiv or Emma?
As of August 2026, Beehiiv starts at a lower price point. Beehiiv starts at $43/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Beehiiv have vs Emma?
Beehiiv offers 4 pricing plans, while Emma offers 15 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Beehiiv or Emma offer a free plan?
Beehiiv offers a free plan, while Emma does not. If budget is a concern, Beehiiv lets you get started at no cost.
Does Beehiiv or Emma offer custom enterprise pricing?
Yes, both Beehiiv and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Beehiiv and Emma compare for Email Marketing?
Both Beehiiv and Emma are Email Marketing tools. Beehiiv offers 4 plans starting at $43/mo, while Emma offers 15 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Beehiiv Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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