Emma Pricing Plans and Tiers
Email marketing with brand control and team management
Pricing last verified: August 24, 2026
Get an AI breakdown of Emma's hidden costs, real cost at 10 and 50 seats, and negotiation angles.
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Pricing Analysis
Emma's tiering (Lite $99/month, Essentials $159/month, for Teams $249/month, Corporate custom) positions as mid-market / agency platform, not SMB competitor. The lowest tier ($99/month) is 5-10x higher than Mailchimp Essential ($11.30), signaling Emma doesn't compete for SMBs-this is deliberate positioning for teams with substantial email budgets.
Emma Lite ($99/month, drag-and-drop editor, integrations, support) is Emma's entry point-teams landing here have already committed to premium email budgets and need brand control and team management. This 'no SMB tier' strategy reduces addressable market but increases per-customer lifetime value and perceived premium positioning.
Emma for Teams ($249/month, tiered account structure, custom permissions, brand manager) represents Emma's primary differentiation-multi-team support with custom permissions appeals to agencies and enterprises managing multiple brands. The $150/month jump from Essentials ($159) to Teams ($249) is steep but targets a different customer segment (teams vs. individuals).
Strengths
- Emma Lite ($99/month) bundles drag-and-drop editor, integrations, and support-creating perceived value density for mid-market teams with $1K+ annual budgets.
- Teams tier ($249/month, account structure, permissions, brand manager) is positioned for agencies managing multiple client accounts, creating unique value vs. Mailchimp or Klaviyo's single-brand focus.
- Emma Corporate tier (custom pricing) targets enterprise teams, creating upgrade path for growing agencies without published pricing friction.
Considerations
- Emma Lite ($99/month) is 5-10x SMB competitor pricing, limiting addressable market to mid-market teams with substantial email budgets-startups and solopreneurs cannot justify cost.
- Feature progression (Lite → Essentials → Teams → Corporate) is linear but pricing jumps (+60% each tier) suggest feature differentiation is significant, but lack of detailed feature comparison creates evaluation friction.
- Corporate tier (custom pricing) obscures true enterprise costs-teams evaluating all-in spend cannot budget without sales conversations.
Marketing agencies and mid-market teams ($1K+/year email budget) managing multiple client/brand accounts, replacing Mailchimp for team-focused features and custom branding.
Emma's minimum $99/month tier positions Emma as premium mid-market platform, not SMB competitor-this segmentation maximizes customer LTV by avoiding cost-conscious segments.
Best choice: Emma
Pricing Plans (15)
EMMA LITE INCLUDES:
- ✓Drag and drop editor
- ✓Audience segmentation
- ✓AI Assistant
- ✓Email and phone support
- ✓Tiered account structure
- ✓Brand Manager
- ✓Trend reporting
- ✓Share branded assets across subaccounts
- ✓10+ sub-accounts
- ✓Unlimited users
- ✓Internal sending subaccounts
- ✓Share audiences between subaccounts
- ✓Priority phone support
Emma Lite
EMMA LITE INCLUDES:
- ✓Drag and drop editor
- ✓Audience segmentation
- ✓AI Assistant
- ✓Email and phone support
DEMO LITE PLAN
EVERYTHING IN LITE, PLUS:
- ✓Tiered account structure
- ✓Brand Manager
- ✓Trend reporting
- ✓Share branded assets across subaccounts
Emma for Teams
EVERYTHING IN LITE, PLUS:
- ✓Tiered account structure
- ✓Brand Manager
- ✓Trend reporting
- ✓Share branded assets across subaccounts
DEMO TEAMS PLAN
EVERYTHING IN TEAMS, PLUS:
- ✓10+ sub-accounts
- ✓Unlimited users
- ✓Internal sending subaccounts
- ✓Share audiences between subaccounts
- ✓Priority phone support
Emma Corporate
Emma Lite
- ✓Tiered account structure
- ✓Users
- ✓User permissions
- ✓Unlimited email sending
- ✓Custom user permissions
- ✓Approvals dashboard
- ✓Internal sending subaccounts
- ✓Activity dashboard
- ✓Subaccount categories
- ✓Private branding
- ✓5 users
- ✓2 role types
- ✓Email scheduling
- ✓Smart Send
- ✓Smart Subject
- ✓Smart Recommendations
- ✓Marketing calendar
- ✓Signup forms
- ✓Landing pages
- ✓SMS*
- ✓Style Guide
- ✓Template & campaign sharing
- ✓Subject and Preheader Locking
- ✓Asset sharing
- ✓Template folder sharing
- ✓Sub to sub campaign sharing
- ✓Drag & drop email editor
- ✓Save Email Rows
- ✓AI Assistant
- ✓Email template gallery
- ✓Code your own emails
- ✓Asset library
- ✓Automation builder
- ✓Multiple starting points
- ✓Branching points
- ✓Custom event-driven automations
- ✓1 journey
- ✓Segmentation
- ✓Smart Segment
- ✓Dynamic content
- ✓Subscription management
- ✓Contact view across subaccounts
- ✓Emma Central Subscription Center
- ✓Audience sharing
- ✓Real-time reporting
- ✓Comparative reporting
- ✓Trends reporting
- ✓Pre-send email testing
- ✓A/B subject line split testing
- ✓A/B content split testing
- ✓Integrations
- ✓API access
- ✓In-app support
- ✓Email support
- ✓Phone support
- ✓Deliverability support
- ✓Help center
- ✓Training videos
- ✓Single sign-on
5 users
- ✓Tiered account structure
- ✓Users
- ✓User permissions
- ✓Unlimited email sending
- ✓Custom user permissions
- ✓Approvals dashboard
- ✓Internal sending subaccounts
- ✓Activity dashboard
- ✓Subaccount categories
- ✓Private branding
- ✓5 users
- ✓2 role types
- ✓Email scheduling
- ✓Smart Send
- ✓Smart Subject
- ✓Smart Recommendations
- ✓Marketing calendar
- ✓Signup forms
- ✓Landing pages
- ✓SMS*
- ✓Style Guide
- ✓Template & campaign sharing
- ✓Subject and Preheader Locking
- ✓Asset sharing
- ✓Template folder sharing
- ✓Sub to sub campaign sharing
- ✓Drag & drop email editor
- ✓Save Email Rows
- ✓AI Assistant
- ✓Email template gallery
- ✓Code your own emails
- ✓Asset library
- ✓Automation builder
- ✓Multiple starting points
- ✓Branching points
- ✓Custom event-driven automations
- ✓1 journey
- ✓Segmentation
- ✓Smart Segment
- ✓Dynamic content
- ✓Subscription management
- ✓Contact view across subaccounts
- ✓Emma Central Subscription Center
- ✓Audience sharing
- ✓Real-time reporting
- ✓Comparative reporting
- ✓Trends reporting
- ✓Pre-send email testing
- ✓A/B subject line split testing
- ✓A/B content split testing
- ✓Integrations
- ✓API access
- ✓In-app support
- ✓Email support
- ✓Phone support
- ✓Deliverability support
- ✓Help center
- ✓Training videos
- ✓Single sign-on
Emma for Teams
- ✓Tiered account structure
- ✓Users
- ✓User permissions
- ✓Unlimited email sending
- ✓Custom user permissions
- ✓Approvals dashboard
- ✓Internal sending subaccounts
- ✓Activity dashboard
- ✓Subaccount categories
- ✓Private branding
- ✓5+ subaccounts
- ✓25 users
- ✓6 role types
- ✓$
- ✓Email scheduling
- ✓Smart Send
- ✓Smart Subject
- ✓Smart Recommendations
- ✓Marketing calendar
- ✓Signup forms
- ✓Landing pages
- ✓SMS*
- ✓$
- ✓Style Guide
- ✓Template & campaign sharing
- ✓Subject and Preheader Locking
- ✓Asset sharing
- ✓Template folder sharing
- ✓Sub to sub campaign sharing
- ✓$
- ✓Drag & drop email editor
- ✓Save Email Rows
- ✓AI Assistant
- ✓Email template gallery
- ✓Code your own emails
- ✓Asset library
- ✓Automation builder
- ✓Multiple starting points
- ✓Branching points
- ✓Custom event-driven automations
- ✓Unlimited
- ✓Segmentation
- ✓Smart Segment
- ✓Dynamic content
- ✓Subscription management
- ✓Contact view across subaccounts
- ✓Emma Central Subscription Center
- ✓Audience sharing
- ✓Real-time reporting
- ✓Comparative reporting
- ✓Trends reporting
- ✓Pre-send email testing
- ✓A/B subject line split testing
- ✓A/B content split testing
- ✓Integrations
- ✓API access
- ✓In-app support
- ✓Email support
- ✓Phone support
- ✓Deliverability support
- ✓Help center
- ✓Training videos
- ✓Single sign-on
5+ subaccounts
- ✓Tiered account structure
- ✓Users
- ✓User permissions
- ✓Unlimited email sending
- ✓Custom user permissions
- ✓Approvals dashboard
- ✓Internal sending subaccounts
- ✓Activity dashboard
- ✓Subaccount categories
- ✓Private branding
- ✓5+ subaccounts
- ✓25 users
- ✓6 role types
- ✓$
- ✓Email scheduling
- ✓Smart Send
- ✓Smart Subject
- ✓Smart Recommendations
- ✓Marketing calendar
- ✓Signup forms
- ✓Landing pages
- ✓SMS*
- ✓$
- ✓Style Guide
- ✓Template & campaign sharing
- ✓Subject and Preheader Locking
- ✓Asset sharing
- ✓Template folder sharing
- ✓Sub to sub campaign sharing
- ✓$
- ✓Drag & drop email editor
- ✓Save Email Rows
- ✓AI Assistant
- ✓Email template gallery
- ✓Code your own emails
- ✓Asset library
- ✓Automation builder
- ✓Multiple starting points
- ✓Branching points
- ✓Custom event-driven automations
- ✓Unlimited
- ✓Segmentation
- ✓Smart Segment
- ✓Dynamic content
- ✓Subscription management
- ✓Contact view across subaccounts
- ✓Emma Central Subscription Center
- ✓Audience sharing
- ✓Real-time reporting
- ✓Comparative reporting
- ✓Trends reporting
- ✓Pre-send email testing
- ✓A/B subject line split testing
- ✓A/B content split testing
- ✓Integrations
- ✓API access
- ✓In-app support
- ✓Email support
- ✓Phone support
- ✓Deliverability support
- ✓Help center
- ✓Training videos
- ✓Single sign-on
10+ subaccounts
- ✓Tiered account structure
- ✓Users
- ✓User permissions
- ✓Unlimited email sending
- ✓Custom user permissions
- ✓Approvals dashboard
- ✓Internal sending subaccounts
- ✓Activity dashboard
- ✓Subaccount categories
- ✓Private branding
- ✓10+ subaccounts
- ✓Unlimited users
- ✓6 role types
- ✓$
- ✓Email scheduling
- ✓Smart Send
- ✓Smart Subject
- ✓Smart Recommendations
- ✓Marketing calendar
- ✓Signup forms
- ✓Landing pages
- ✓SMS*
- ✓$
- ✓Style Guide
- ✓Template & campaign sharing
- ✓Subject and Preheader Locking
- ✓Asset sharing
- ✓Template folder sharing
- ✓Sub to sub campaign sharing
- ✓Drag & drop email editor
- ✓Save Email Rows
- ✓AI Assistant
- ✓Email template gallery
- ✓Code your own emails
- ✓Asset library
- ✓Automation builder
- ✓Multiple starting points
- ✓Branching points
- ✓Custom event-driven automations
- ✓Unlimited
- ✓Segmentation
- ✓Smart Segment
- ✓Dynamic content
- ✓Subscription management
- ✓Contact view across subaccounts
- ✓Emma Central Subscription Center
- ✓Audience sharing
- ✓Real-time reporting
- ✓Comparative reporting
- ✓Trends reporting
- ✓Pre-send email testing
- ✓A/B subject line split testing
- ✓A/B content split testing
- ✓Integrations
- ✓API access
- ✓In-app support
- ✓Email support
- ✓Phone support
- ✓Deliverability support
- ✓Help center
- ✓Training videos
- ✓Single sign-on
- ✓Priority Support
How does Emma pricing compare?
See how Emma's 15 pricing plans stack up against similar Email Marketing tools.
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Sources
- Emma Official Pricing- Vendor pricing page
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