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Email Marketing

Campaign Monitor vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Campaign Monitor and Emma. See all plans, features, and costs at a glance.

Bottom line: Campaign Monitor starts at $10/mo, making it $89/mo cheaper than Emma ($99/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Campaign Monitor vs Emma: Quick Pricing Facts

FeatureCampaign MonitorEmma
Starting Price$10/mo$99/mo
Number of Plans44
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Campaign Monitor is the more affordable option, starting at $10/mo compared to Emma's $99/mo. Both are Email Marketing tools with 8 combined pricing plans and 24 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Campaign Monitor
Campaign Monitor
Try it free
Tier 1
Lite
$10/monthCheapest
Includes
  • 5x subscriber emails/month
  • Select core features like custom coded templates and unlimited signup forms
  • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
  • Option to purchase drag-and-drop website builder
Start with Lite
EMMA LITE
$99/month
Start with EMMA LITE
Tier 2
EssentialsPopular
$21/monthCheapest
Includes
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview
  • Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending
Start with Essentials
EMMA ESSENTIALS
$159/month
Start with EMMA ESSENTIALS
Tier 3
Premier
$119/monthCheapest
Includes
  • Premier level support, including phone support
  • Advanced, pre-built engagement segments
  • Send time optimization
  • Email section locking
  • Advanced link tracking
  • Template management for teams
  • Drag-and-drop website builder included
Start with Premier
EMMA FOR TEAMS
$249/month
Start with EMMA FOR TEAMS
Tier 4
Enterprise
Custom pricing
Includes
  • Custom annual contract with predictable, consolidated billing
  • Dedicated account manager and customer success partner
  • Multi-brand and multi-team account management
  • Proactive deliverability monitoring and expert optimization
  • Quarterly business reviews with strategic insights
  • Enterprise-grade security (GDPR, SOC2) with custom DPAs and invoice/PO billing
Start with Enterprise
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE

Swipe to compare plans →

Campaign Monitor

Email marketing with branded templates and analytics

View all Campaign Monitor plans

Emma

Email marketing with brand control and team management

View all Emma plans
Our Pick

Campaign Monitor

Campaign Monitor starts at $89/mo lower ($10/mo vs $99/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Campaign Monitor

Try Campaign Monitor free

Which Should You Choose?

Choose Campaign Monitor if:

  • You want lower per-user costs—Campaign Monitor starts at $10/mo, saving $89/mo compared to Emma at $99/mo
  • You want more features built-in—Campaign Monitor offers 24 additional features across its plans
  • You want Campaign Monitor's approach to incremental feature unlocking across its 4 pricing tiers

Choose Emma if:

  • Emma's 4-tier usage-based structure gives clearer cost visibility for budget planning
  • Emma's focused feature set keeps your team in control without tool bloat
  • Your Email Marketing team's workflow matches Emma's feature organization more naturally

Campaign Monitor is the more affordable choice [1], starting at $10/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Campaign Monitor saving approximately $4450/month. Campaign Monitor offers 4 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Campaign Monitor provides 24 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Campaign Monitor delivers superior value. Emma may justify its premium for specialized needs, but most organizations will find Campaign Monitor the smarter financial choice.

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Frequently Asked Questions: Campaign Monitor vs Emma

Which is cheaper, Campaign Monitor or Emma?
As of March 2026, Campaign Monitor starts at a lower price point. Campaign Monitor starts at $10/mo while Emma starts at $99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Campaign Monitor have vs Emma?
Campaign Monitor offers 4 pricing plans, while Emma offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Campaign Monitor plan?
The Essentials plan is Campaign Monitor's most popular tier, priced at $21/mo. Key features include Unlimited email sends, Priority level support, All core features included.
Does Campaign Monitor or Emma offer custom enterprise pricing?
Yes, both Campaign Monitor and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Campaign Monitor and Emma compare for Email Marketing?
Both Campaign Monitor and Emma are Email Marketing tools. Campaign Monitor offers 4 plans starting at $10/mo, while Emma offers 4 plans starting at $99/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Campaign Monitor Official PricingVendor pricing page
  2. Emma Official PricingVendor pricing page

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