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Email Marketing

Emma vs lemlist: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and lemlist. See all plans, features, and costs at a glance.

Bottom line: lemlist starts at $79/mo, making it $26/mo cheaper than Emma ($105/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Emma freeTry lemlist free30 days free with code OFFSUMMERLEMAGENTPrice updated 6d ago
Best Value

Emma - Emma offers 15 tiers vs 3.

Emma vs lemlist: Quick Pricing Facts

FeatureEmmalemlist
Starting Price$105/mo$79/mo
Number of Plans153
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

lemlist is the more affordable option, starting at $79/mo compared to Emma's $105/mo. Both are Email Marketing tools with 18 combined pricing plans and 342 features compared.

Emma uses usage-based pricing while lemlist uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Emma
lemlist
lemlist
Try freeAffiliate
Tier 1
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Email Pro
$79/monthCheapest
Start with Email Pro
Tier 2
Emma Lite
Custom pricing
Start with Emma Lite
Multichannel ExpertPopular
$109/monthCheapest
Start with Multichannel Expert
Tier 3
EMMA LITE INCLUDES:
Custom pricing
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
Start with EMMA LITE INCLUDES:
Enterprise
Custom pricing
Start with Enterprise
Tier 4
DEMO LITE PLAN
Custom pricing
Start with DEMO LITE PLAN
-
Tier 5
EVERYTHING IN LITE, PLUS:
$205/monthCheapest
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
-
Tier 6
Emma for Teams
Custom pricing
Start with Emma for Teams
-
Tier 7
EVERYTHING IN LITE, PLUS:
Custom pricing
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
-
Tier 8
DEMO TEAMS PLAN
Custom pricing
Start with DEMO TEAMS PLAN
-
Tier 9
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
-
Tier 10
Emma Corporate
Custom pricing
Start with Emma Corporate
-
Tier 11
Emma Lite
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma Lite
-
Tier 12
5 users
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5 users
-
Tier 13
Emma for Teams
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma for Teams
-
Tier 14
5+ subaccounts
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5+ subaccounts
-
Tier 15
10+ subaccounts
Custom pricing
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 10+ subaccounts
  • Unlimited users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
  • Priority Support
Start with 10+ subaccounts
-

← Swipe to compare plans →

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Try Emma freeFrom $105/moTry lemlist freeFrom $79/mo30 days free with code OFFSUMMERLEMAGENT
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Emma

Email marketing with brand control and team management

View all Emma plans

lemlist

Cold email and sales engagement platform with personalization and multichannel outreach

View all lemlist plans

Frequently Asked Questions: Emma vs lemlist

Which is cheaper, Emma or lemlist?
As of August 2026, lemlist starts at a lower price point. Emma starts at $105/mo while lemlist starts at $79/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs lemlist?
Emma offers 15 pricing plans, while lemlist offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular lemlist plan?
The Multichannel Expert plan is lemlist's most popular tier, priced at $109/mo.
Does Emma or lemlist offer custom enterprise pricing?
Yes, both Emma and lemlist offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Emma and lemlist use?
Emma uses a usage-based pricing model, while lemlist uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Emma and lemlist compare for Email Marketing?
Both Emma and lemlist are Email Marketing tools. Emma offers 15 plans starting at $105/mo, while lemlist offers 3 plans starting at $79/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. lemlist Official Pricing- Vendor pricing page

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