Brevo is the more affordable option, starting at $9/mo compared to Emma's $105/mo. Both are Email Marketing tools with 19 combined pricing plans and 381 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
Drag & Drop email editor
Craft polished emails fast—just drag, drop, and send.
Email templates
Jumpstart campaigns with responsive templates tailored to your industry and use case.
AI content generator
Draft subject lines and email copy, adjust tone, and more.
Advanced segmentation
Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
Forms
Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
Basic reporting & analytics
Track opens and clicks to measure campaign performance.
Email support
Get help via email from our customer care team. Support available in 6 languages.
Additional marketing channels
WhatsApp, Popups, Mobile & Web Push
Multi-user access
10 seats included
Contact scoring
Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
Advanced ecommerce features
Drive sales with AI recommendations, back-in-stock alerts, and coupons.
AI segmentation
Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
AI Data Analyst
Ask plain‑language questions and get instant answers from your data with Aura AI.
Phone support
Speak directly with our team when you need faster resolution.
Deliverability Specialist support
Work with a specialist to improve email deliverability and inbox placement. 3 hours per year included.
Multi-account management
Manage multiple business units & brands under one master account.
Custom objects
Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
Brevo Mobile Wallet
Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
Custom loyalty engine
Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
Custom data integrations
Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
Dedicated IP
Maintain full control of your sending reputation with a dedicated IP.
SSO & SAML
Secure, enterprise‑grade single sign‑on for centralized access management.
Tailored onboarding
Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
CSM support
Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
•You need a multi-channel marketing platform with transactional email and SMS
•Brevo's free plan and affordable pricing suit small to mid-market teams
•Multi-channel capabilities at competitive pricing are the priority
Choose Emma if:
•Your enterprise needs multi-account management, brand controls, and approval workflows
•Emma's organizational structure serves distributed franchise or enterprise teams
•Dedicated account management and onboarding support are requirements
Brevo is for small to mid-market teams wanting multi-channel marketing at competitive pricing. Emma is for enterprises with multi-team governance needs. These serve different market segments.
As of August 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs Emma?
Brevo offers 4 pricing plans, while Emma offers 15 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation
Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey., A/B testing
Test subject lines or content variants to improve opens and clicks., Advanced email reporting
See where and how contacts engage to optimize future campaigns.
Click heatmaps, geography & device reports.
Does Brevo or Emma offer custom enterprise pricing?
Yes, both Brevo and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Brevo and Emma compare for Email Marketing?
Both Brevo and Emma are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Emma offers 15 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
