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Email Marketing

Brevo vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Emma. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $90/mo cheaper than Emma ($99/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Brevo vs Emma: Quick Pricing Facts

FeatureBrevoEmma
Starting Price$9/mo$99/mo
Number of Plans44
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to Emma's $99/mo. Both are Email Marketing tools with 8 combined pricing plans and 39 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try it freeAffiliate
Tier 1
Starter
$9/monthCheapest
Includes
  • From 5,000 emails per month
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
EMMA LITE
$99/month
Start with EMMA LITE
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation
  • A/B testing
  • Advanced email reporting Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • Landing pages 1 page included
  • No Brevo logo
  • Sales Essentials $27.92 per month
Start with Standard
EMMA ESSENTIALS
$159/month
Start with EMMA ESSENTIALS
Tier 3
Professional
$499/month
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support
  • Sales Advanced $58.50 per month/user
Start with Professional
EMMA FOR TEAMS
$249/monthCheapest
Start with EMMA FOR TEAMS
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support
  • Sales Advanced
Start with Enterprise
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE

Swipe to compare plans →

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

Emma

Email marketing with brand control and team management

View all Emma plans

What Reviewers Say

Our Pick

Brevo

Brevo starts at $90/mo lower ($9/mo vs $99/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Brevo

Try Brevo free

Which Should You Choose?

Choose Brevo if:

  • You want lower per-user costs—Brevo starts at $9/mo, saving $90/mo compared to Emma at $99/mo
  • You want more features built-in—Brevo offers 39 additional features across its plans
  • You prefer Brevo's usage-based model with its 4-tier structure

Choose Emma if:

  • You prefer Emma's usage-based model with its 4-tier structure
  • Emma's feature bundling aligns with how Email Marketing teams actually work day-to-day
  • Emma better aligns with Email Marketing-specific workflows and team collaboration patterns

Brevo is the more affordable choice [1], starting at $9/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Brevo saving approximately $4500/month. Brevo offers 4 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Brevo provides 39 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Brevo offers the better cost-to-value ratio. Consider Emma only if its unique capabilities directly address a gap Brevo cannot fill.

Best choice: Brevo

Try Brevo free
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Frequently Asked Questions: Brevo vs Emma

Which is cheaper, Brevo or Emma?
As of March 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while Emma starts at $99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs Emma?
Brevo offers 4 pricing plans, while Emma offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation, A/B testing, Advanced email reporting Click heatmaps, geography & device reports.
Does Brevo or Emma offer custom enterprise pricing?
Yes, both Brevo and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Brevo and Emma compare for Email Marketing?
Both Brevo and Emma are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Emma offers 4 plans starting at $99/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Brevo Official PricingVendor pricing page
  2. Emma Official PricingVendor pricing page

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