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Email Marketing

ActiveCampaign vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Emma. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $90/mo cheaper than Emma ($105/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Emma freePrice updated 10d agoPrice updated 10d ago
Best Value

ActiveCampaign - ActiveCampaign's automation and CRM integration deliver more value for most teams unless multi-team brand governance is the primary requirement.

ActiveCampaign vs Emma: Quick Pricing Facts

FeatureActiveCampaignEmma
Starting Price$15/mo$105/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Emma's $105/mo. Both are Email Marketing tools with 10 combined pricing plans and 132 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Emma
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
EMMA LITE INCLUDES:
$105/monthCheapest
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Emma

Email marketing with brand control and team management

View all Emma plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign's automation and CRM integration deliver more value for most teams unless multi-team brand governance is the primary requirement.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced automation with behavioral triggers, CRM, and lead scoring
  • •Your team runs complex multi-step campaigns tied to website activity and purchases
  • •Scalable automation at a broad range of price points is important

Choose Emma if:

  • •Your enterprise or franchise needs role-based access, brand controls, and segmented team permissions
  • •Emma's multi-account management and approval workflows suit distributed teams
  • •You need dedicated onboarding and account management alongside the email platform

Emma is an email platform positioned toward enterprise and franchise use cases with strong brand controls and multi-team management. ActiveCampaign is broader with deeper automation and CRM integration. Emma's strength is organizational structure - subaccounts, permissions, and branded templates across a distributed team. ActiveCampaign's strength is automation depth and CRM connectivity. For a franchise or enterprise managing email across many teams, Emma's structure matters. For a single team that needs marketing automation sophistication, ActiveCampaign delivers more.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Emma

Which is cheaper, ActiveCampaign or Emma?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Emma?
ActiveCampaign offers 7 pricing plans, while Emma offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Emma offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Emma compare for Email Marketing?
Both ActiveCampaign and Emma are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Emma offers 3 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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