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ActiveCampaign vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Emma. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $84/mo cheaper than Emma ($99/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Emma free

ActiveCampaign vs Emma: Quick Pricing Facts

FeatureActiveCampaignEmma
Starting Price$15/mo$99/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Emma's $99/mo. Both are Email Marketing tools with 11 combined pricing plans and 110 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Emma
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
EMMA LITE
$99/monthCheapest
Start with EMMA LITE
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
EMMA ESSENTIALS
$159/month
Start with EMMA ESSENTIALS
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
EMMA FOR TEAMS
$249/month
Start with EMMA FOR TEAMS
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Emma

Email marketing with brand control and team management

View all Emma plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign starts at $84/mo lower ($15/mo vs $99/mo), offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $84/mo compared to Emma at $99/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 110 additional features across its plans

Choose Emma if:

  • •Your team needs custom enterprise pricing—Emma offers negotiated terms for large deployments
  • •You prefer Emma's usage-based model with its 4-tier structure
  • •Emma's feature bundling aligns with how Email Marketing teams actually work day-to-day

ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $4200/month. ActiveCampaign offers 7 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. The pricing math favors ActiveCampaign for most team sizes. Emma becomes worth the premium only when its differentiating features are central to your workflow.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Emma

Which is cheaper, ActiveCampaign or Emma?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Emma starts at $99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Emma?
ActiveCampaign offers 7 pricing plans, while Emma offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Emma offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Emma compare for Email Marketing?
Both ActiveCampaign and Emma are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Emma offers 4 plans starting at $99/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Emma Official Pricing— Vendor pricing page

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