Emma vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of Emma and Kit. See all plans, features, and costs at a glance.
Bottom line: Kit starts at $33/mo, making it $66/mo cheaper than Emma ($99/mo). Kit offers a free plan.
Last updated: March 16, 2026
Emma vs Kit: Quick Pricing Facts
| Feature | Emma | Kit |
|---|---|---|
| Starting Price | $99/mo | $33/mo |
| Number of Plans | 4 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Kit is the more affordable option, starting at $33/mo compared to Emma's $99/mo. Both are Email Marketing tools with 7 combined pricing plans and 25 features compared.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Emma Try it free |  Kit Try it free |
|---|---|---|
| Tier 1 | EMMA LITE $99/month | NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | EMMA ESSENTIALS $159/month | Creator $33/monthCheapest $33 / year Includes
|
| Tier 3 | EMMA FOR TEAMS $249/month | Pro $66/monthCheapest $66 / year Includes
|
| Tier 4 | EMMA CORPORATE Custom pricing | — |
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Kit
Kit offers a free plan, starts at $66/mo lower ($33/mo vs $99/mo).
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Kit
Try Kit freeWhich Should You Choose?
Choose Emma if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Emma offers negotiated terms for large deployments
- •Emma's 4-tier usage-based structure gives clearer cost visibility for budget planning
Choose Kit if:
- •You want lower per-user costs—Kit starts at $33/mo, saving $66/mo compared to Emma at $99/mo
- •You need a free plan with Up to 10,000 subscribers, 1 basic Visual Automation—Kit offers no-cost access with no credit card required
- •You want more features built-in—Kit offers 25 additional features across its plans
Kit is the more affordable choice [1], starting at $33/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Kit saving approximately $3300/month. Kit offers 3 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Kit provides 25 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Kit offers the better cost-to-value ratio. Consider Emma only if its unique capabilities directly address a gap Kit cannot fill.
Frequently Asked Questions: Emma vs Kit
Which is cheaper, Emma or Kit?
How many pricing plans does Emma have vs Kit?
Does Emma or Kit offer a free plan?
Can I save money by paying annually for Emma or Kit?
What is the most popular Kit plan?
Does Emma or Kit offer custom enterprise pricing?
How do Emma and Kit compare for Email Marketing?
Sources
- Emma Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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