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Email Marketing

Emma vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Kit. See all plans, features, and costs at a glance.

Bottom line: Kit starts at $33/mo, making it $72/mo cheaper than Emma ($105/mo). Kit offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Emma freeTry Kit freeAffiliatePrice updated 12d agoUpdated this month
Best Value

Kit - Kit offers a free plan, starts at $72/mo lower ($33/mo vs $105/mo).

Emma vs Kit: Quick Pricing Facts

FeatureEmmaKit
Starting Price$105/mo$33/mo
Number of Plans33
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Kit is the more affordable option, starting at $33/mo compared to Emma's $105/mo. Both are Email Marketing tools with 6 combined pricing plans and 47 features compared.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Emma
Kit
Kit
Try freeAffiliate
Tier 1
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro

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Try Emma freeFrom $105/moTry Kit freeFree plan available
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Emma

Email marketing with brand control and team management

View all Emma plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: Emma vs Kit

Which is cheaper, Emma or Kit?
As of July 2026, Kit starts at a lower price point. Emma starts at $105/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs Kit?
Emma offers 3 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Kit offer a free plan?
Kit offers a free plan, while Emma does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for Emma or Kit?
Both Emma and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Emma or Kit offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Emma and Kit compare for Email Marketing?
Both Emma and Kit are Email Marketing tools. Emma offers 3 plans starting at $105/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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