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Email Marketing

Buttondown vs Ghost: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Ghost. See all plans, features, and costs at a glance.

Bottom line: Buttondown starts at Custom pricing and Ghost starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try Buttondown freeTry Ghost freeUpdated this month

Buttondown vs Ghost: Quick Pricing Facts

FeatureButtondownGhost
Starting PriceCustom pricingCustom pricing
Number of Plans24
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Ghost are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 36 features compared, so the best choice comes down to which features match your needs.

Buttondown stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Ghost
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
STARTER
Custom pricing
Includes
  • Your own website
  • Free custom domain NEW
  • Email newsletter
  • Simple design settings
  • 1,000 members
Start with STARTER
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
PUBLISHER
Custom pricing
Includes
  • 3 staff users
  • Custom themes
  • 8,000+ integrations
  • Paid subscriptions
  • Advanced analytics
  • 1,000 members
Start with PUBLISHER
Tier 3
-
BUSINESS
Custom pricing
Includes
  • 15 staff users
  • Priority support
  • Higher usage limits
  • Early access to features
  • 10,000 members
Start with BUSINESS
Tier 4
-
CUSTOM
Custom pricing
Includes
  • Unlimited staff users
  • Advanced configurations
  • Dedicated IP address
  • 99.9% uptime SLA
  • Unlimited members
Start with CUSTOM

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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Ghost

Open-source publishing platform for newsletters and memberships

View all Ghost plans

Frequently Asked Questions: Buttondown vs Ghost

How many pricing plans does Buttondown have vs Ghost?
Buttondown offers 2 pricing plans, while Ghost offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Ghost offer a free plan?
Buttondown offers a free plan, while Ghost does not. If budget is a concern, Buttondown lets you get started at no cost.
Does Buttondown or Ghost offer custom enterprise pricing?
Yes, both Buttondown and Ghost offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Buttondown and Ghost compare for Email Marketing?
Both Buttondown and Ghost are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Ghost offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Ghost Official Pricing- Vendor pricing page

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