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Email Marketing

Buttondown vs Iterable: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Iterable. See all plans, features, and costs at a glance.

Bottom line: Buttondown starts at Custom pricing and Iterable starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Buttondown freeTry Iterable free
Best Value

Buttondown - Buttondown offers a free plan.

Buttondown vs Iterable: Quick Pricing Facts

FeatureButtondownIterable
Starting PriceCustom pricingCustom pricing
Number of Plans22
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Iterable are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.

Buttondown stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Iterable
Iterable
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise

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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Frequently Asked Questions: Buttondown vs Iterable

How many pricing plans does Buttondown have vs Iterable?
Buttondown offers 2 pricing plans, while Iterable offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Iterable offer a free plan?
Buttondown offers a free plan, while Iterable does not. If budget is a concern, Buttondown lets you get started at no cost.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Buttondown or Iterable offer custom enterprise pricing?
Yes, both Buttondown and Iterable offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Buttondown and Iterable compare for Email Marketing?
Both Buttondown and Iterable are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Iterable offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Iterable Official Pricing- Vendor pricing page

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