Skip to main content
CompareTiers
Auto-generated comparison. Editorial verdict in progress.
Email Marketing

Buttondown vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and MailerLite. See all plans, features, and costs at a glance.

Bottom line: Both Buttondown and MailerLite offer free plans. Buttondown has 2 pricing tiers while MailerLite has 3.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Buttondown freeTry MailerLite freePrice updated 14d agoPrice updated 10d ago
Best Value

MailerLite - MailerLite offers a free plan, offers 3 tiers vs 2.

Buttondown vs MailerLite: Quick Pricing Facts

FeatureButtondownMailerLite
Starting PriceCustom pricing$12/mo
Number of Plans23
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and MailerLite are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 55 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
MailerLite
MailerLite
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
PowerPopular
$25/month
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
Comfort
$12/monthCheapest
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Tier 3
-
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Buttondown freeFree plan availableTry MailerLite freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Frequently Asked Questions: Buttondown vs MailerLite

How many pricing plans does Buttondown have vs MailerLite?
Buttondown offers 2 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or MailerLite offer a free plan?
Yes, both Buttondown and MailerLite offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
Does Buttondown or MailerLite offer custom enterprise pricing?
Buttondown offers a custom-priced enterprise tier for larger teams. MailerLite lists all its pricing publicly.
How do Buttondown and MailerLite compare for Email Marketing?
Both Buttondown and MailerLite are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while MailerLite offers 3 plans starting at $12/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. MailerLite Official Pricing- Vendor pricing page

Related Articles

Best Email Marketing for Agencies (2026)

Compare email marketing pricing for agencies: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 10-50 people.

Best Email Marketing for Enterprise (2026)

Compare email marketing pricing for enterprise: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 100+ peo...

Best Email Marketing for Small Teams (2026)

Compare email marketing pricing for small teams: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 2-10 pe...

Track Price Changes

Get notified when pricing changes for these tools.

See all Buttondown alternativesSee all MailerLite alternativesEmail MarketingCompare more tools