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Email Marketing

Customer.io vs Loops: Pricing Comparison 2026

Side-by-side pricing comparison of Customer.io and Loops. See all plans, features, and costs at a glance.

Bottom line: Customer.io starts at $100/mo and Loops starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Customer.io freeTry Loops freePrice updated 12d agoUpdated this month
Best Value

Loops - Loops offers a free plan.

Customer.io vs Loops: Quick Pricing Facts

FeatureCustomer.ioLoops
Starting Price$100/moCustom pricing
Number of Plans31
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Customer.io and Loops are both priced at $100/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 1 features compared, so the best choice comes down to which features match your needs.

Loops stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Customer.io
Customer.io
Try free
Loops
Tier 1
Essentials
$100/month
Start with Essentials
FreePopular
$0/monthCheapest
Includes
  • Up to 1,000 subscribed contacts
Start with Free
Tier 2
Premium
$1000/monthCheapest
Start with Premium
-
Tier 3
Enterprise
Custom pricing
Start with Enterprise
-

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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

Loops

Email platform for SaaS companies with event-based automation

View all Loops plans

Frequently Asked Questions: Customer.io vs Loops

How many pricing plans does Customer.io have vs Loops?
Customer.io offers 3 pricing plans, while Loops offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Customer.io or Loops offer a free plan?
Loops offers a free plan, while Customer.io does not. If budget is a concern, Loops lets you get started at no cost.
What is the most popular Loops plan?
The Free plan is Loops' most popular tier, priced at Free. Key features include Up to 1,000 subscribed contacts.
Does Customer.io or Loops offer custom enterprise pricing?
Customer.io offers a custom-priced enterprise tier for larger teams. Loops lists all its pricing publicly.
How do Customer.io and Loops compare for Email Marketing?
Both Customer.io and Loops are Email Marketing tools. Customer.io offers 3 plans starting at $100/mo, while Loops offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Customer.io Official Pricing- Vendor pricing page
  2. Loops Official Pricing- Vendor pricing page

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