Customer.io vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of Customer.io and Loops. See all plans, features, and costs at a glance.
Bottom line: Customer.io starts at $100/mo and Loops starts at Custom pricing. Compare all 4 pricing tiers side by side.
Last updated: March 16, 2026
Customer.io vs Loops: Quick Pricing Facts
| Feature | Customer.io | Loops |
|---|---|---|
| Starting Price | $100/mo | Custom pricing |
| Number of Plans | 3 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Customer.io and Loops are both priced at $100/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 1 features compared, so the best choice comes down to which features match your needs.
Loops stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Customer.io Try it free |  Loops Try it free |
|---|---|---|
| Tier 1 | Essentials $100/month | |
| Tier 2 | Premium $1000/monthCheapest | — |
| Tier 3 | Enterprise Custom pricing | — |
Swipe to compare plans →
Loops
Loops offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Loops
Try Loops freeWhich Should You Choose?
Choose Customer.io if:
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Customer.io offers negotiated terms for large deployments
- •You prioritize Customer.io's user experience and interface over price (both tools are similarly priced)
Choose Loops if:
- •You need a free plan with Up to 1,000 subscribed contacts—Loops offers no-cost access with no credit card required
- •You want more features built-in—Loops offers 1 additional features across its plans
- •You prioritize Loops's user experience and interface over price (both tools are similarly priced)
Loops offers a free plan [1], eliminating the cost barrier for evaluation, while Customer.io requires paid subscription from the start. This gives Loops a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Loops's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Customer.io's tiering starting at $100/mo to assess total cost of ownership over 12 months. Loops's 1 tier provide flexibility at different budgets, while Customer.io's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Loops is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Customer.io vs Loops
How many pricing plans does Customer.io have vs Loops?
Does Customer.io or Loops offer a free plan?
What is the most popular Loops plan?
Does Customer.io or Loops offer custom enterprise pricing?
How do Customer.io and Loops compare for Email Marketing?
Sources
- Customer.io Official Pricing— Vendor pricing page
- Loops Official Pricing— Vendor pricing page
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