Drip vs Ghost: Pricing Comparison 2026
Side-by-side pricing comparison of Drip and Ghost. See all plans, features, and costs at a glance.
Bottom line: Drip starts at $39/mo and Ghost starts at Custom pricing. Compare all 6 pricing tiers side by side.
Last updated: March 16, 2026
Drip vs Ghost: Quick Pricing Facts
| Feature | Drip | Ghost |
|---|---|---|
| Starting Price | $39/mo | Custom pricing |
| Number of Plans | 2 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Drip and Ghost are both priced at $39/mo, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 32 features compared, so the best choice comes down to which features match your needs.
Drip stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Drip Try it free |  Ghost Try it free |
|---|---|---|
| Tier 1 | Free Trial $0/monthCheapest Includes
| STARTER Custom pricing Includes
|
| Tier 2 | Basic $39/monthCheapest $39 / year Includes
| PUBLISHER Custom pricing Includes
|
| Tier 3 | — | BUSINESS Custom pricing Includes
|
| Tier 4 | — | CUSTOM Custom pricing Includes
|
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Which Should You Choose?
Choose Drip if:
- •You need a free plan with 14-day free trial, Limited features during trial—Drip offers no-cost access with no credit card required
- •You prioritize Drip's user experience and interface over price (both tools are similarly priced)
- •Drip's usage-based pricing lets you match exact team size without tier gaps
Choose Ghost if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Ghost offers 10 additional features across its plans
- •Your team needs custom enterprise pricing—Ghost offers negotiated terms for large deployments
Drip offers a free plan [1], eliminating the cost barrier for evaluation, while Ghost requires paid subscription from the start. This gives Drip a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Drip's free tier, upgrading to a paid plan at approximately $39/mo provides substantial additional functionality. Compare this pricing path against Ghost's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Drip's 2 tiers provide flexibility at different budgets, while Ghost's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Drip is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Drip vs Ghost
How many pricing plans does Drip have vs Ghost?
Does Drip or Ghost offer a free plan?
Can I save money by paying annually for Drip or Ghost?
Does Drip or Ghost offer custom enterprise pricing?
How do Drip and Ghost compare for Email Marketing?
Sources
- Drip Official Pricing— Vendor pricing page
- Ghost Official Pricing— Vendor pricing page
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