Drip vs Iterable: Pricing Comparison 2026
Side-by-side pricing comparison of Drip and Iterable. See all plans, features, and costs at a glance.
Bottom line: Drip starts at $39/mo and Iterable starts at Custom pricing. Compare all 4 pricing tiers side by side.
Last updated: March 16, 2026
Drip vs Iterable: Quick Pricing Facts
| Feature | Drip | Iterable |
|---|---|---|
| Starting Price | $39/mo | Custom pricing |
| Number of Plans | 2 | 2 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Drip and Iterable are both priced at $39/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 19 features compared, so the best choice comes down to which features match your needs.
Drip stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Drip Try it free |  Iterable Try it free |
|---|---|---|
| Tier 1 | Free Trial $0/monthCheapest Includes
| |
| Tier 2 | Basic $39/monthCheapest $39 / year Includes
| EnterprisePopular Custom pricing Includes
|
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Drip
Drip offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Drip
Try Drip freeWhich Should You Choose?
Choose Drip if:
- •You need a free plan with 14-day free trial, Limited features during trial—Drip offers no-cost access with no credit card required
- •You want more features built-in—Drip offers 3 additional features across its plans
- •You prioritize Drip's user experience and interface over price (both tools are similarly priced)
Choose Iterable if:
- •Your team needs custom enterprise pricing—Iterable offers negotiated terms for large deployments
- •You prioritize Iterable's user experience and interface over price (both tools are similarly priced)
- •You prefer Iterable's usage-based model with its 2-tier structure
Drip offers a free plan [1], eliminating the cost barrier for evaluation, while Iterable requires paid subscription from the start. This gives Drip a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Drip's free tier, upgrading to a paid plan at approximately $39/mo provides substantial additional functionality. Compare this pricing path against Iterable's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Drip's 2 tiers provide flexibility at different budgets, while Iterable's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Drip is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Drip vs Iterable
How many pricing plans does Drip have vs Iterable?
Does Drip or Iterable offer a free plan?
Can I save money by paying annually for Drip or Iterable?
What is the most popular Iterable plan?
Does Drip or Iterable offer custom enterprise pricing?
How do Drip and Iterable compare for Email Marketing?
Sources
- Drip Official Pricing— Vendor pricing page
- Iterable Official Pricing— Vendor pricing page
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