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Email Marketing

Drip vs Iterable: Pricing Comparison 2026

Side-by-side pricing comparison of Drip and Iterable. See all plans, features, and costs at a glance.

Bottom line: Drip starts at $39/mo and Iterable starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Drip freeTry Iterable freeUpdated this monthUpdated this month
Best Value

Drip - Drip offers a free plan.

Drip vs Iterable: Quick Pricing Facts

FeatureDripIterable
Starting Price$39/moCustom pricing
Number of Plans22
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Drip and Iterable are both priced at $39/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 19 features compared, so the best choice comes down to which features match your needs.

Drip stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Drip
Iterable
Iterable
Try free
Tier 1
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Tier 2
Basic
$39/monthCheapest
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise

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Drip

Ecommerce email marketing and automation platform

View all Drip plans

Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Frequently Asked Questions: Drip vs Iterable

How many pricing plans does Drip have vs Iterable?
Drip offers 2 pricing plans, while Iterable offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Drip or Iterable offer a free plan?
Drip offers a free plan, while Iterable does not. If budget is a concern, Drip lets you get started at no cost.
Can I save money by paying annually for Drip or Iterable?
Both Drip and Iterable offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Drip or Iterable offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. Drip lists all its pricing publicly.
How do Drip and Iterable compare for Email Marketing?
Both Drip and Iterable are Email Marketing tools. Drip offers 2 plans starting at $39/mo, while Iterable offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Drip Official Pricing- Vendor pricing page
  2. Iterable Official Pricing- Vendor pricing page

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