Drip vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of Drip and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: Both Drip and Klaviyo offer free plans. Drip has 2 pricing tiers while Klaviyo has 9.
Last updated: March 16, 2026
Drip vs Klaviyo: Quick Pricing Facts
| Feature | Drip | Klaviyo |
|---|---|---|
| Starting Price | $39/mo | Custom pricing |
| Number of Plans | 2 | 9 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Drip and Klaviyo are both priced at $39/mo, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 11 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Drip Try it free |  Klaviyo Try it free |
|---|---|---|
| Tier 1 | Free Trial $0/monthCheapest Includes
| Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | Basic $39/month $39 / year Includes
| How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | — | Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | — | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | — | What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | — | What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | — | Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | — | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | — | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
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Which Should You Choose?
Choose Drip if:
- •You prefer Drip's free tier features—14-day free trial, Limited features during trial
- •You want more features built-in—Drip offers 11 additional features across its plans
- •You prioritize Drip's user experience and interface over price (both tools are similarly priced)
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Both Drip and Klaviyo offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Drip includes 3 features, while Klaviyo includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Drip vs Klaviyo
How many pricing plans does Drip have vs Klaviyo?
Does Drip or Klaviyo offer a free plan?
Can I save money by paying annually for Drip or Klaviyo?
How do Drip and Klaviyo compare for Email Marketing?
Sources
- Drip Official Pricing— Vendor pricing page
- Klaviyo Official Pricing— Vendor pricing page
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