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Email Marketing

Drip vs Litmus: Pricing Comparison 2026

Side-by-side pricing comparison of Drip and Litmus. See all plans, features, and costs at a glance.

Bottom line: Drip starts at $39/mo and Litmus starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Drip freeTry Litmus freeUpdated this monthUpdated this month

Drip vs Litmus: Quick Pricing Facts

FeatureDripLitmus
Starting Price$39/moCustom pricing
Number of Plans25
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Drip and Litmus are both priced at $39/mo, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 41 features compared, so the best choice comes down to which features match your needs.

Drip stands out with a free plan for getting started. Drip uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Drip
Litmus
Litmus
Try free
Tier 1
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Tier 2
Basic
$39/monthCheapest
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Tier 3
-
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Tier 4
-
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Tier 5
-
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise

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Drip

Ecommerce email marketing and automation platform

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Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

Frequently Asked Questions: Drip vs Litmus

How many pricing plans does Drip have vs Litmus?
Drip offers 2 pricing plans, while Litmus offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Drip or Litmus offer a free plan?
Drip offers a free plan, while Litmus does not. If budget is a concern, Drip lets you get started at no cost.
Can I save money by paying annually for Drip or Litmus?
Both Drip and Litmus offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Drip or Litmus offer custom enterprise pricing?
Litmus offers a custom-priced enterprise tier for larger teams. Drip lists all its pricing publicly.
What pricing models do Drip and Litmus use?
Drip uses a usage-based pricing model, while Litmus uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Drip and Litmus compare for Email Marketing?
Both Drip and Litmus are Email Marketing tools. Drip offers 2 plans starting at $39/mo, while Litmus offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Drip Official Pricing- Vendor pricing page
  2. Litmus Official Pricing- Vendor pricing page

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