EmailOctopus vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of EmailOctopus and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: Both EmailOctopus and Klaviyo offer free plans. EmailOctopus has 2 pricing tiers while Klaviyo has 9.
Last updated: March 16, 2026
EmailOctopus vs Klaviyo: Quick Pricing Facts
| Feature | EmailOctopus | Klaviyo |
|---|---|---|
| Starting Price | $9/mo | Custom pricing |
| Number of Plans | 2 | 9 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
EmailOctopus and Klaviyo are both priced at $9/mo, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 9 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  EmailOctopus Try it free |  Klaviyo Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | $9 $9/month Includes
| How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | — | Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | — | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | — | What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | — | What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | — | Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | — | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | — | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
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Which Should You Choose?
Choose EmailOctopus if:
- •You prefer EmailOctopus's free tier features—EmailOctopus branding on emails, Reports available for 30 days
- •You want more features built-in—EmailOctopus offers 9 additional features across its plans
- •You prioritize EmailOctopus's user experience and interface over price (both tools are similarly priced)
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Both EmailOctopus and Klaviyo offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: EmailOctopus includes 4 features, while Klaviyo includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: EmailOctopus vs Klaviyo
How many pricing plans does EmailOctopus have vs Klaviyo?
Does EmailOctopus or Klaviyo offer a free plan?
How do EmailOctopus and Klaviyo compare for Email Marketing?
Sources
- EmailOctopus Official Pricing— Vendor pricing page
- Klaviyo Official Pricing— Vendor pricing page
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