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Email Marketing

EmailOctopus vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of EmailOctopus and Kit. See all plans, features, and costs at a glance.

Bottom line: EmailOctopus starts at $9/mo, making it $24/mo cheaper than Kit ($33/mo). EmailOctopus offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try EmailOctopus freeTry Kit freeAffiliatePrice updated 11d agoUpdated this month
Best Value

Kit - Kit offers a free plan, offers 3 tiers vs 2.

EmailOctopus vs Kit: Quick Pricing Facts

FeatureEmailOctopusKit
Starting Price$9/mo$33/mo
Number of Plans23
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

EmailOctopus is the more affordable option, starting at $9/mo compared to Kit's $33/mo. Both are Email Marketing tools with 5 combined pricing plans and 34 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
EmailOctopus
EmailOctopus
Try free
Kit
Kit
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Includes
  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Create 1 landing page and 1 form
  • Access for 1 user
Start with Free
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
$9
$9/monthCheapest
Includes
  • Full control over your email design
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time
Start with $9
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
-
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro

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Try EmailOctopus freeFree plan availableTry Kit freeFree plan available
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EmailOctopus

Simple, affordable email marketing for small businesses

View all EmailOctopus plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: EmailOctopus vs Kit

Which is cheaper, EmailOctopus or Kit?
As of July 2026, EmailOctopus starts at a lower price point. EmailOctopus starts at $9/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does EmailOctopus have vs Kit?
EmailOctopus offers 2 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does EmailOctopus or Kit offer a free plan?
Yes, both EmailOctopus and Kit offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for EmailOctopus or Kit?
Both EmailOctopus and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
How do EmailOctopus and Kit compare for Email Marketing?
Both EmailOctopus and Kit are Email Marketing tools. EmailOctopus offers 2 plans starting at $9/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. EmailOctopus Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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