EmailOctopus vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of EmailOctopus and Kit. See all plans, features, and costs at a glance.
Bottom line: EmailOctopus starts at $9/mo, making it $24/mo cheaper than Kit ($33/mo). EmailOctopus offers a free plan.
Last updated: March 16, 2026
EmailOctopus vs Kit: Quick Pricing Facts
| Feature | EmailOctopus | Kit |
|---|---|---|
| Starting Price | $9/mo | $33/mo |
| Number of Plans | 2 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
EmailOctopus is the more affordable option, starting at $9/mo compared to Kit's $33/mo. Both are Email Marketing tools with 5 combined pricing plans and 34 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  EmailOctopus Try it free |  Kit Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | $9 $9/monthCheapest Includes
| Creator $33/month $33 / year Includes
|
| Tier 3 | — | Pro $66/monthCheapest $66 / year Includes
|
Swipe to compare plans →
Kit
Kit offers a free plan, offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Kit
Try Kit freeWhich Should You Choose?
Choose EmailOctopus if:
- •You want lower per-user costs—EmailOctopus starts at $9/mo, saving $24/mo compared to Kit at $33/mo
- •You prefer EmailOctopus's free tier features—EmailOctopus branding on emails, Reports available for 30 days
- •EmailOctopus's usage-based pricing lets you match exact team size without tier gaps
Choose Kit if:
- •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Kit offers 16 additional features across its plans
Both EmailOctopus and Kit offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: EmailOctopus includes 4 features, while Kit includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: EmailOctopus vs Kit
Which is cheaper, EmailOctopus or Kit?
How many pricing plans does EmailOctopus have vs Kit?
Does EmailOctopus or Kit offer a free plan?
Can I save money by paying annually for EmailOctopus or Kit?
What is the most popular Kit plan?
How do EmailOctopus and Kit compare for Email Marketing?
Sources
- EmailOctopus Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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