Skip to main content
CompareTiers
Compare Now
Email Marketing

EmailOctopus vs Litmus: Pricing Comparison 2026

Side-by-side pricing comparison of EmailOctopus and Litmus. See all plans, features, and costs at a glance.

Bottom line: EmailOctopus starts at $9/mo and Litmus starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try EmailOctopus freeTry Litmus free

EmailOctopus vs Litmus: Quick Pricing Facts

FeatureEmailOctopusLitmus
Starting Price$9/moCustom pricing
Number of Plans25
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

EmailOctopus and Litmus are both priced at $9/mo, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 39 features compared, so the best choice comes down to which features match your needs.

EmailOctopus stands out with a free plan for getting started. EmailOctopus uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
EmailOctopus
EmailOctopus
Try it free
Litmus
Tier 1
Free
$0/monthCheapest
Includes
  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Create up to 3 landing pages and forms
  • Access for 1 user
Start with Free
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Tier 2
$9
$9/monthCheapest
Includes
  • Full control over your email design
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time
Start with $9
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Tier 3
—
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Tier 4
—
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Tier 5
—
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise

Swipe to compare plans →

EmailOctopus

Simple, affordable email marketing for small businesses

View all EmailOctopus plans

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

Which Should You Choose?

Choose EmailOctopus if:

  • •You need a free plan with EmailOctopus branding on emails, Reports available for 30 days—EmailOctopus offers no-cost access with no credit card required
  • •You prioritize EmailOctopus's user experience and interface over price (both tools are similarly priced)
  • •You prefer EmailOctopus's usage-based model with its 2-tier structure

Choose Litmus if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Litmus offers 21 additional features across its plans
  • •Your team needs custom enterprise pricing—Litmus offers negotiated terms for large deployments

EmailOctopus offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives EmailOctopus a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow EmailOctopus's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. EmailOctopus's 2 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, EmailOctopus is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

ShareShare

Frequently Asked Questions: EmailOctopus vs Litmus

How many pricing plans does EmailOctopus have vs Litmus?
EmailOctopus offers 2 pricing plans, while Litmus offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does EmailOctopus or Litmus offer a free plan?
EmailOctopus offers a free plan, while Litmus does not. If budget is a concern, EmailOctopus lets you get started at no cost.
Does EmailOctopus or Litmus offer custom enterprise pricing?
Litmus offers a custom-priced enterprise tier for larger teams. EmailOctopus lists all its pricing publicly.
What pricing models do EmailOctopus and Litmus use?
EmailOctopus uses a usage-based pricing model, while Litmus uses per-seat pricing. The right model depends on your team size and usage patterns.
How do EmailOctopus and Litmus compare for Email Marketing?
Both EmailOctopus and Litmus are Email Marketing tools. EmailOctopus offers 2 plans starting at $9/mo, while Litmus offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. EmailOctopus Official Pricing— Vendor pricing page
  2. Litmus Official Pricing— Vendor pricing page

Related Articles

Best Email Marketing Software Pricing Compared (2026)

Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.

Track Price Changes

Get notified when pricing changes for these tools.

See all EmailOctopus alternativesSee all Litmus alternativesEmail MarketingCompare more tools