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Email Marketing

EmailOctopus vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of EmailOctopus and MailerLite. See all plans, features, and costs at a glance.

Bottom line: EmailOctopus starts at $9/mo, making it $3/mo cheaper than MailerLite ($12/mo). EmailOctopus offers a free plan.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try EmailOctopus freeTry MailerLite freePrice updated yesterdayPrice updated yesterday
Best Value

MailerLite - MailerLite offers a free plan, offers 3 tiers vs 2.

EmailOctopus vs MailerLite: Quick Pricing Facts

FeatureEmailOctopusMailerLite
Starting Price$9/mo$12/mo
Number of Plans23
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

EmailOctopus is the more affordable option, starting at $9/mo compared to MailerLite's $12/mo. Both are Email Marketing tools with 5 combined pricing plans and 49 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
EmailOctopus
EmailOctopus
Try free
MailerLite
MailerLite
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Create 1 landing page and 1 form
  • Access for 1 user
Start with Free
PowerPopular
$25/month
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Tier 2
$9
$9/monthCheapest
Includes
  • Full control over your email design
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time
Start with $9
Comfort
$12/month
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Tier 3
-
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free

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EmailOctopus

Simple, affordable email marketing for small businesses

View all EmailOctopus plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Frequently Asked Questions: EmailOctopus vs MailerLite

Which is cheaper, EmailOctopus or MailerLite?
As of August 2026, EmailOctopus starts at a lower price point. EmailOctopus starts at $9/mo while MailerLite starts at $12/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does EmailOctopus have vs MailerLite?
EmailOctopus offers 2 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does EmailOctopus or MailerLite offer a free plan?
Yes, both EmailOctopus and MailerLite offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
How do EmailOctopus and MailerLite compare for Email Marketing?
Both EmailOctopus and MailerLite are Email Marketing tools. EmailOctopus offers 2 plans starting at $9/mo, while MailerLite offers 3 plans starting at $12/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. EmailOctopus Official Pricing- Vendor pricing page
  2. MailerLite Official Pricing- Vendor pricing page

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