EmailOctopus vs MailerLite: Pricing Comparison 2026
Side-by-side pricing comparison of EmailOctopus and MailerLite. See all plans, features, and costs at a glance.
Bottom line: Both EmailOctopus and MailerLite offer free plans. EmailOctopus has 2 pricing tiers while MailerLite has 3.
Last updated: March 16, 2026
EmailOctopus vs MailerLite: Quick Pricing Facts
| Feature | EmailOctopus | MailerLite |
|---|---|---|
| Starting Price | $9/mo | Custom pricing |
| Number of Plans | 2 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
EmailOctopus and MailerLite are both priced at $9/mo, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 45 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  EmailOctopus Try it free |  MailerLite Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| AdvancedPopular Custom pricing Includes
|
| Tier 2 | $9 $9/monthCheapest Includes
| Growing Business Custom pricing Includes
|
| Tier 3 | — | Free $0/monthCheapest Includes
|
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What Reviewers Say
MailerLite
MailerLite offers a free plan, offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: MailerLite
Try MailerLite freeWhich Should You Choose?
Choose EmailOctopus if:
- •You prefer EmailOctopus's free tier features—EmailOctopus branding on emails, Reports available for 30 days
- •You prioritize EmailOctopus's user experience and interface over price (both tools are similarly priced)
- •EmailOctopus's 2-tier usage-based structure gives clearer cost visibility for budget planning
Choose MailerLite if:
- •You prefer MailerLite's free tier features—12,000 monthly emails, 1 user seat
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—MailerLite offers 27 additional features across its plans
- •Your team needs custom enterprise pricing—MailerLite offers negotiated terms for large deployments
Both EmailOctopus and MailerLite offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: EmailOctopus includes 4 features, while MailerLite includes 13 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: EmailOctopus vs MailerLite
How many pricing plans does EmailOctopus have vs MailerLite?
Does EmailOctopus or MailerLite offer a free plan?
What is the most popular MailerLite plan?
Does EmailOctopus or MailerLite offer custom enterprise pricing?
How do EmailOctopus and MailerLite compare for Email Marketing?
Sources
- EmailOctopus Official Pricing— Vendor pricing page
- MailerLite Official Pricing— Vendor pricing page
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