EmailOctopus vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of EmailOctopus and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $4/mo cheaper than EmailOctopus ($9/mo). EmailOctopus offers a free plan.
Last updated: March 16, 2026
EmailOctopus vs Substack: Quick Pricing Facts
| Feature | EmailOctopus | Substack |
|---|---|---|
| Starting Price | $9/mo | $5/mo |
| Number of Plans | 2 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to EmailOctopus' $9/mo. Both are Email Marketing tools with 9 combined pricing plans and 31 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  EmailOctopus Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | $9 $9/month Includes
| Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | — | Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | — | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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Substack
Substack offers a free plan, starts at $4/mo lower ($5/mo vs $9/mo), offers 7 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Substack
Try Substack freeWhich Should You Choose?
Choose EmailOctopus if:
- •You prefer EmailOctopus's free tier features—EmailOctopus branding on emails, Reports available for 30 days
- •You prioritize EmailOctopus's user experience and interface over price (both tools are similarly priced)
- •EmailOctopus's usage-based pricing lets you match exact team size without tier gaps
Choose Substack if:
- •You want lower per-user costs—Substack starts at $5/mo, saving $4/mo compared to EmailOctopus at $9/mo
- •You prefer Substack's free tier features—Set up paid subscriptions, Keep 90% of revenue
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Substack offers 13 additional features across its plans
Both EmailOctopus and Substack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: EmailOctopus includes 4 features, while Substack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: EmailOctopus vs Substack
Which is cheaper, EmailOctopus or Substack?
How many pricing plans does EmailOctopus have vs Substack?
Does EmailOctopus or Substack offer a free plan?
Can I save money by paying annually for EmailOctopus or Substack?
How do EmailOctopus and Substack compare for Email Marketing?
Sources
- EmailOctopus Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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