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Email Marketing

Emma vs Mailchimp: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Mailchimp. See all plans, features, and costs at a glance.

Bottom line: Emma starts at $99/mo and Mailchimp starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Emma vs Mailchimp: Quick Pricing Facts

FeatureEmmaMailchimp
Starting Price$99/moCustom pricing
Number of Plans41
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Emma and Mailchimp are both priced at $99/mo, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Mailchimp
Mailchimp
Try it free
Tier 1
EMMA LITE
$99/monthCheapest
Start with EMMA LITE
Meilleure offre
Custom pricing
Start with Meilleure offre
Tier 2
EMMA ESSENTIALS
$159/monthCheapest
Start with EMMA ESSENTIALS
Tier 3
EMMA FOR TEAMS
$249/monthCheapest
Start with EMMA FOR TEAMS
Tier 4
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE

Swipe to compare plans →

Emma

Email marketing with brand control and team management

View all Emma plans

Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

What Reviewers Say

Our Pick

Emma

Emma offers 4 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Emma

Try Emma free

Which Should You Choose?

Choose Emma if:

  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize Emma's user experience and interface over price (both tools are similarly priced)
  • Emma's usage-based pricing lets you match exact team size without tier gaps

Choose Mailchimp if:

  • You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
  • You prefer Mailchimp's usage-based model with its single-tier structure
  • You value Mailchimp's specific feature progression from free to advanced tier levels

Emma and Mailchimp offer competitively positioned plans [1], with Emma starting at $99/mo and Mailchimp at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Emma provides 4 pricing tiers versus Mailchimp's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Emma vs Mailchimp

How many pricing plans does Emma have vs Mailchimp?
Emma offers 4 pricing plans, while Mailchimp offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Mailchimp offer custom enterprise pricing?
Yes, both Emma and Mailchimp offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Emma and Mailchimp compare for Email Marketing?
Both Emma and Mailchimp are Email Marketing tools. Emma offers 4 plans starting at $99/mo, while Mailchimp offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Emma Official PricingVendor pricing page
  2. Mailchimp Official PricingVendor pricing page

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